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Jared Hamilton
From: Jared Hamilton
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Laura Hemphill

Laura Hemphill Content Manager

Exclusive Blog Posts

How Discomfort Leads To Growth

How Discomfort Leads To Growth

Our Sales Manager, George Benneyworth (with Tucker) has committed to running 4kms every 4 hours for 48 hours during -40 temps. Why?  Because he mad…

8 Benefits of Collaboration

8 Benefits of Collaboration

“Competition makes us faster. Collaboration makes us better.”    I always assumed that collaboration and teamwork were the same t…

Take a 2 Minute Survey. Get a $10 Amazon gift card!

Take a 2 Minute Survey. Get a $10 Amazon gift card!

We are looking to hear directly from dealers with this very short and easy-to-answer survey. Answer a few questions, which only takes about 90 seconds, and…

How to Get Customers Back for Their First Service Appointment

How to Get Customers Back for Their First Service Appointment

Looking for ideas to get new customers to return to your dealership for their first service appointment? Here are a few that’ll help ensure you’re gett…

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

In this episode, Jason and Bart discuss the importance of choosing the right metrics to track for your team and how those generally fall into two categorie…

2021 Automotive Benchmarks

Foureyes released its annual Automotive Benchmarks Report. The insights provide an interesting look at buying behavior, inventory availability, and lead management in 2020, including:

  • - The average dealer adds 40 new vehicles and 60 used vehicles to their inventory each month.
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  • - 2020 inventory levels peaked in April, with a median new inventory of 142 and a used inventory of 107 per dealer.
  • - Only 19% of dealerships list price or conditional price for all online inventory.
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  • - 3.2% of website visitors convert into leads.
  • - The average dealer generates 278 leads each month; however, less than half are actually qualified sales leads.
  • - More qualified sales leads come from forms than phone calls.
  • - 8.7% of calls from qualified sales leads are missed.
  • - 10.6% of website leads (calls + forms + chats) are never logged in the CRM.

 

You can learn more about the data, dig into 50+ more benchmarks, and download the complete report here.

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