Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Laurel Stankus

Laurel Stankus Marketing Communications Specialist

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Google upgrades photos for Business Listings

d5d262193aff76c31b5479bd743bca5c.jpg?t=1

It’s always frustrating to search for your dealership on Google, only to have old, outdated or even wrong photos show in the knowledge graph portion of the search results.  You’ve spent all the time making sure the business listing is correct, only to have no control over what photos represent your dealership. 

Google has finally given us a solution to this problem, with their upgrades to My Business photo section.  The official announcement:

“ When it comes to attracting new customers, photos can both entice customers to your business when they’re browsing online and give customers confidence that they’ve come to the right place.  Starting today, you can tell us which image you’d like to appear when customers search for your business on Google. Just log in to Google My Business on the web, and visit the Photos section. While you’re there, you can also give your business a fresh look online by updating your profile, logo and cover photos.” Source

For a dealership, this is huge!  Now you have the power to control what is shown in the search results, customizing your brand and showcasing what makes your dealership unique.

To start using this feature, sign into your Google My Business account and click on the photos. 

First, you can now indicate to Google which photo you would like to have shown in the knowledge graph.  While not a guarantee, this is the first time you have been able to tell Google what you would like to be shown.  This is also where Google is starting to pull photos from for the branded search on mobile.  On a bigger scale, this is a chance to show customers everything you want them to know about your dealership.  Upload photos of your salesroom, service bays, kids plays areas and more!

The two new additions to the photo section are being able to add team photos and product photos.  Now, you can add in team photos, individual employee photos plus highlight the models you carry!   As model updates occur, this will be a great place to showcase those updates.   

The possibilities are now endless to share what’s going on at your dealership, photo by photo!

Grant Gooley
Thanks for the head up! This is great.
Megan Barto
Woah - how did I not see this post sooner? Thanks for the info!

 Unlock all of the community & features  Join Now