Las Vegas, NV – CES 2017 - January 5th, 2017 - Magellan®, a leader in GPS navigation, announced today that its Magellan Navi navigation app for connected cars is now available in select 2017 SUBARU models, including the Impreza and BRZ, via the SUBARU STARLINK™ multimedia system. Magellan Navi brings powerful GPS satellite navigation features, the latest maps and routing accuracy by seamlessly connecting the smartphone app to the car’s infotainment display.  Magellan Navi is a featured app in the SUBARU STARLINK app, which can be downloaded on the Apple App Store and Google Play beginning today. 

The Magellan Navi app will be demonstrated on a Subaru (Impreza) at CES in the Magellan booth, LVCC North Hall booth # 4115.

Magellan Navi connects to the car’s head-unit display via Bluetooth or USB to deliver a voice-guided full navigation experience with lane guidance, millions of Points of Interest (POI) and more. A simplified, easy-to-use interface is designed to promote distraction-free driving.

“Working together with a well-respected manufacturer like Subaru to bring best-in-class navigation solutions to their drivers is an honor,” commented Pierre Parent, president of Magellan. “As a GPS industry pioneer, Magellan's navigation and routing engines have been developed and proven through years of R&D and testing.  We’re excited to be entering this new era of connected cars.”

“The excitement of the Magellan partnership, and the advanced technology, is that it allows us to leverage the SUBARU STARLINK infotainment system to essentially deliver a powerful navigation system to drivers who do not have an onboard navigation option,” said Anthony Landamia, Manager, Infotainment Products for Subaru.

For more information on Magellan’s navigation products, please visit www.magellangps.com.

About Magellan:

Headquartered in San Dimas, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV,  outdoor, mobile, fleet and autoOEM. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, OEM and B-to-B solutions to meet the changing needs of today's consumers and businesses. Follow Magellan on Facebook, Twitter and YouTube.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 620 retailers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.

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Laurie Halter

Charisma! Communications

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