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By Boyd Warner
It took a ripe apple dropping on Sir Isaac Newton’s head for gravity to shoot to stardom. Sales to existing customers are waiting to drop on your head, if you’ll simply look up, maybe propelling you to stardom yourself.
In every dealer’s existing customer database are bushels of ripe apples ready for picking, if you can present them with the right offer at the right time. Will you pick them -- or will they fall under another dealer’s tree? I want them to fall under yours.
Today this ripened fruit is perhaps better described as opportunity discoveries. The idea is to be the first dealer to present the right opportunities to the right customer with the right offer at the right time.
Here are five kinds of opportunity discoveries ripe for picking by your dealership:
Selling to customers using unique opportunity discover marketing breaks the resistance consumers have to car dealer calls and instead pleasantly startles them into wanting to hear you long enough for you to slide the bushel basket their way.
Boyd Warner is CEO of AutoAlert®, Inc. (www.autoalert.com).