Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Lawrence Wittrock

Lawrence Wittrock Sales & Marketing

Exclusive Blog Posts

How to Trade Binary Options Successfully

How to Trade Binary Options Successfully

Binary options are the new age trading. It sounds pretty simple: you invest your money, choose one platform, choose a broker. Choose a strategy you’l…

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Myth of ‘Plug and Play’

The Myth of ‘Plug and Play’

By Boyd Warner

Used to be, in antiquity, before technology permeated our lives, vendors of the newest digital solution used the phrase “plug and play” to describe how easy their stuff was to use.

Really? Has that been your experience?

We can get lulled into the myth that technology products are genies in bottles, ready to unleash our demand in an instant. Reality proves that productivity tools are truly productive only when used properly.

Here’s the first point: If the vendor offers product training, insist that everyone who will use the product gets that training. Hold them accountable for really knowing what the product can do and how to get that performance out of it.

Here’s the second point: Match the right individual or individuals to the technology. Would you assign someone with low social graces to be your greeter or assign someone crippled by phone-phobia and lack of empathy as your customer service representative?

Today’s car dealership technologies are indeed plug and play, yet they work best and deliver the most when the human beings assigned to use them are trained and motivated to maximize the process.

You’ve invested in the bells and whistles – do the same for the skills and abilities of those you make responsible for their performance.

Boyd Warner is CEO of AutoAlert®, Inc. (www.autoalert.com), the most advanced lead generation solution available on the market today. Contact him at boyd@autoalert.com

 

 

 Unlock all of the community & features  Join Now