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Lawrence Wittrock

Lawrence Wittrock Sales & Marketing

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

The Myth of ‘Plug and Play’

The Myth of ‘Plug and Play’

By Boyd Warner

Used to be, in antiquity, before technology permeated our lives, vendors of the newest digital solution used the phrase “plug and play” to describe how easy their stuff was to use.

Really? Has that been your experience?

We can get lulled into the myth that technology products are genies in bottles, ready to unleash our demand in an instant. Reality proves that productivity tools are truly productive only when used properly.

Here’s the first point: If the vendor offers product training, insist that everyone who will use the product gets that training. Hold them accountable for really knowing what the product can do and how to get that performance out of it.

Here’s the second point: Match the right individual or individuals to the technology. Would you assign someone with low social graces to be your greeter or assign someone crippled by phone-phobia and lack of empathy as your customer service representative?

Today’s car dealership technologies are indeed plug and play, yet they work best and deliver the most when the human beings assigned to use them are trained and motivated to maximize the process.

You’ve invested in the bells and whistles – do the same for the skills and abilities of those you make responsible for their performance.

Boyd Warner is CEO of AutoAlert®, Inc. (www.autoalert.com), the most advanced lead generation solution available on the market today. Contact him at boyd@autoalert.com

 

 

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