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Lawrence Wittrock

Lawrence Wittrock Sales & Marketing

Exclusive Blog Posts

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

The Myth of ‘Plug and Play’

The Myth of ‘Plug and Play’

By Boyd Warner

Used to be, in antiquity, before technology permeated our lives, vendors of the newest digital solution used the phrase “plug and play” to describe how easy their stuff was to use.

Really? Has that been your experience?

We can get lulled into the myth that technology products are genies in bottles, ready to unleash our demand in an instant. Reality proves that productivity tools are truly productive only when used properly.

Here’s the first point: If the vendor offers product training, insist that everyone who will use the product gets that training. Hold them accountable for really knowing what the product can do and how to get that performance out of it.

Here’s the second point: Match the right individual or individuals to the technology. Would you assign someone with low social graces to be your greeter or assign someone crippled by phone-phobia and lack of empathy as your customer service representative?

Today’s car dealership technologies are indeed plug and play, yet they work best and deliver the most when the human beings assigned to use them are trained and motivated to maximize the process.

You’ve invested in the bells and whistles – do the same for the skills and abilities of those you make responsible for their performance.

Boyd Warner is CEO of AutoAlert®, Inc. (www.autoalert.com), the most advanced lead generation solution available on the market today. Contact him at boyd@autoalert.com

 

 

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