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Lawrence Wittrock

Lawrence Wittrock Sales & Marketing

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

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Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

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Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

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Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

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The Myth of ‘Plug and Play’

The Myth of ‘Plug and Play’

By Boyd Warner

Used to be, in antiquity, before technology permeated our lives, vendors of the newest digital solution used the phrase “plug and play” to describe how easy their stuff was to use.

Really? Has that been your experience?

We can get lulled into the myth that technology products are genies in bottles, ready to unleash our demand in an instant. Reality proves that productivity tools are truly productive only when used properly.

Here’s the first point: If the vendor offers product training, insist that everyone who will use the product gets that training. Hold them accountable for really knowing what the product can do and how to get that performance out of it.

Here’s the second point: Match the right individual or individuals to the technology. Would you assign someone with low social graces to be your greeter or assign someone crippled by phone-phobia and lack of empathy as your customer service representative?

Today’s car dealership technologies are indeed plug and play, yet they work best and deliver the most when the human beings assigned to use them are trained and motivated to maximize the process.

You’ve invested in the bells and whistles – do the same for the skills and abilities of those you make responsible for their performance.

Boyd Warner is CEO of AutoAlert®, Inc. (www.autoalert.com), the most advanced lead generation solution available on the market today. Contact him at boyd@autoalert.com

 

 

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