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Exclusive Blog Posts

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

The Best CRM System for Your Business and its Capabilities

Acquiring a system for your business is a basic requirement in the current corporate world, having in mind that customer relations form the base of existence in any significant business. These solutions change the entire culture of business operations. They bring to the picture the evolution of customer needs, growth of relationship with customers and capabilities in management changes.

CRM is one of the newest business strategies. The software that comes with the CRM system provides the users with the management capabilities, the automation and the framework that empowers the CRM’s coded strategies. The community already using these systems realizes multiple benefits and a multitude of successful business methods that help reduce the risks and enhance the returns.

Many organizations running online shops and stores will always turn to CRM systems to help them in their management of their customer relationships. However, what you should bear in mind when purchasing these systems is that not all will form the best fit with your business requirements as an online investor. However, not to worry as customer relationship management technology can be offered to your business in three major ways. This can be through a Software as a service (SaaS), on-premise or even on-demand, depending on the nature of your business and what the vendors can deliver. Currently, open-source and mobile CRM are becoming a common phenomenon in most online businesses.

More SaaS Delivery Model Info

According to the vendors of the CRM systems, they can come in handy for any online business since they can:

  • Assist the user organizations to enhance their accounts, telesales and the management of their sales by optimizing the sharing of information among their employees and in the streamlining of their existing operational processes, such the receiving of orders via mobile devices. 
  • Help a user enterprise enhance its departments of marketing in their identification and targeting of their prospective customers, in the management of their marketing strategies and in the generation of quality leads for use by their teams of sales.
  • Provide employees of an organization or online business with information and the processes that are necessary to get knowledge about their customers, in the identification and understanding of the needs of their customers and in the effective building of relationships between the enterprise, its distribution partners and more importantly, its customers’ base.
  • Allow and facilitate the formation of personal relationships with an enterprise’s customers with the intent of helping improve customers’ satisfaction and maximizing the profits. This is achieved by CRM by the identification of the most productive and profitable clients and clients and subsequently providing them with the highest levels of services as logically possible. 
  • Deliver creativity and innovations through the multi-channeling of marketing analytics and automation.
  • Spark the sales team’s efforts of up-sell and cross-sell such that they operate and run faster.

For further SaaS cloud based CRM questions and problem solving most providers tend to offer a free customer webinar in several different languages.

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