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What differentiates this form of CRM from the traditional one is that businesses do not buy software licenses neither are they required to install the application to their existing infrastructure. As such, customers subscribe to this system and they access it through the internet. After payment of the subscription fee as agreed, the customers will simply log into their web based CRM directly and enjoy the services offered.
Benefits of web based CRM
The major benefit offered by this model of CRM solution is that the application is deployed in a fast manner and businesses are saved the troubles of going through the lengthy and costly process of software installation. In addition, since web based CRM
means that the business-owned software is absent, this means that the cost of investing in this service is lower and additional operational costs are greatly reduced. As such, the client using the web based Customer Relationship Management solution is saved from the troubles of hiring the expensive
system engineers for maintenance of their hardware infrastructure.
Low implementation cost
Cost of implementation is also lower when it comes to web based CRM unlike the traditional software CRM. However, a business should be careful if it opts to go for this option as a way
of trimming its expenses on this rather crucial service. As in other cases, the cost of an IT project is mostly determined by the specific requirements of the business. Nevertheless, web based CRM comes with the advantage of enhanced accessibility to standard solutions offered by the online vendor, which is itself a unique benefit in its own right. However, the only problem is that, in most cases, standard implementation might not be capable of fulfilling all the crucial business needs. However, as highlighted ab
ove, this will always depend on the specific business requirements and can’t be generalized.
Another key factor that makes web based CRM (or web-basiertes CRM - using the German term) the better option is that it enhances customization according to the unique requirements of the business. However, while customization is always beneficial to the business, it is essential to keep in mind the fact that more customization translates to increased cost of the budget. As such, depending on the limits of your budget, you should be able to determine the extent of customization that you need.
Supports numerous functionalities
Unlike the traditional CRM, web based CRM is able to support a wide range of functionalities which are all geared to making your business a success. For instance, the solution will support lead management, SFA, partner management, opportunity management, customer support, e- commerce and performance management. Then, depending on the specific business, there are additional niche functionalities which can be supported such as E-learning, self-services suppliers and quality management. Recently, web based CRM has been integrated into the online marketing strategies of businesses which has translated to even more success of the enterprises using this form of CRM.