Executive Chairman and Founder of automotive marketing tech company LotLinx, is a recognized leader in the field who has been recognized by The American Marketing Association, the Effie Awards, the DMA Echo Awards, the Francis Hatch Awards and the International Advertising Festival at Cannes. Short’s current venture, LotLinx, is a digital marketing company for car dealers that connects low-funnel, in-market car shoppers with VIN-specific inventory. Prior to LotLinx, Short was the founding CMO of (product)RED, the charitable organization created with Bono with support from The Bill and Melinda Gates Foundation. Before that, he held numerous high-profile positions including Executive Vice President, Brand Marketing at AOL and Chief Marketing Officer for Charles Schwab & Co. He began his career in advertising at agencies such as NW Ayer, Ross Roy, and Digitas. Mr. Short holds B.S. in Communications from Boston University.