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Linda Pesonen

Linda Pesonen Founder

Profile

Name: Linda Pesonen
Title: Founder
Company: www.LindaPesonenConsulting.com
Phone: Private
Location: Private , Private
Summary:
Your automotive sherpa--helping you navigate the complex auto industry, from understanding B2B and B2C buying dynamics and decision making criteria, improving your sales strategies, vetting new growth segments, positioning your company competitively, and ultimately, increasing your sales. Need help? Let's talk! Please visit my web site at www.LindaPesonenConsulting.com for more details.

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Blog Posts

Why Sales Needs a Dedicated Service Technician

Why Sales Needs a Dedicated Service Technician

The average time it takes to recondition a used car is 10 days. A vehicle depreciates approximately $10 per day. I’ve personally seen the process…

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…

Servisell's interview with Jim Ziegler

Servisell's interview with Jim Ziegler

Training Needs Follow Up [VIDEO]

Training Needs Follow Up [VIDEO]

Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.  …

Dealer Websites Fail to Meet Customer Expectations

Dealer Websites Fail to Meet Customer Expectations

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shoppin…

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