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Linda Pesonen

Linda Pesonen President

Linda Pesonen Blog Posts

Part 2—How Lexus Gets Results Using Big Data

Part 2—How Lexus Gets Results Using Big Data

Recently I shared insights discovered by Lexus as they implemented a data-driven marketing strategy. You can find that article - How Lexus Gets Results Us…

How Lexus Gets Results Using Big Data

How Lexus Gets Results Using Big Data

Big data. Big deal? You bet!! Advertising technologies can enable greater alignment between OEM’s and dealers. That’s not in question. When used corre…

OEM's, Dealer Associations, and Dealers Align in Go-to-Market Planning

OEM's, Dealer Associations, and Dealers Align in Go-to-Market Planning

When I introduced this column a few months ago, I deliberately started by taking an outside-in approach to OEM-dealer alignment. I focused first on the i…

Strength in Numbers: The Power of Network Solutions and Personalized Shopper Experiences

Strength in Numbers: The Power of Network Solutions and Personalized Shopper Experiences

In my last post, I talked about how independent 3rd party research sites can help foster collaboration between dealers and OEM’s by uniting them throug…

Dealer-OEM Alignment from Independent 3rd Parties? Absolutely!

Dealer-OEM Alignment from Independent 3rd Parties? Absolutely!

[uh-lahyn’-muhnt]  A state of agreement or cooperation among persons, groups, etc. with a common cause or viewpoint (Dictionary.com). It sounds easy e…

Igniting Ideas – Fueling Collaboration

Igniting Ideas – Fueling Collaboration

Dealers across the country report over 50,000 new car sales each day. Each sale represents the end of a customer sales journey. Over weeks – or even m…

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