1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
After posting a Bill of Rights document for consumers, CarWoo! set out to create an Online Dealers Bill of Rights. But the story within the story is the collaborative way the document was created across a wide range of companies and industry experts. The current document includes the CarWoo! logo, but CarWoo! insists that the cause is bigger than the desire for promotional exposure.
The issue rose from the ashes of the TrueCar debate, yet the document is not a direct slap at TrueCar. This is a refreshing indication that we are collectively reaching a higher level of maturity in dealing with sensitive issues across social media. The document was worked and reworked prior to release. What a fantastic contrast to some of the kneejerk reactions that all too often are released before the author thinks through the consequences.
It is arguable whether dealers need a bill of rights, and there is no argument about the fact that the document lacks any enforcement mechanism. However, the process and result are clear examples that our industry is evolving online in a positive way.
Have you seen the Online Dealer Bill of Rights? What are you thoughts on it?