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From: Jared Hamilton
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Lindsey Auguste and Dennis Galbraith

Lindsey Auguste and Dennis Galbraith Investigative Reporters

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Free Digital Summit for Dealers at Google Headquarters

Generally, upcoming events are not something we editorialize on, but the Digital Summit at Mountain View is free, in a unique venue, and aimed at an area of the business we think is essential for dealers pursuing an advantage through advanced online marketing.

 Lots of conferences provide information about getting the most out of Google. Some offer more speculation than fact. Some even appear to deliberately confuse the dealer in an effort to sell consulting services. The 2012 Digital Summit at Mountain doesn’t just have Google, it will *be* at Google.  Yup, the Digital Summit at Mountain View will be held at Google’s headquarters, May 7-9, 2012.  Attendees will be able to meet Google Product Specialists and even tour the Google campus.

The event will kick off with guy Kawaski, former chief evangelist of Apple, and Co-founder of Alltop.com and Garage Technology Ventures.  Google will cover search marketing, display, mobile, and an industry overview. Additional industry experts will be there as well, including Jeff Kershner from DealerRefresh, and Amir Rezvani from DealerOn.

The Digital Summit at Mountain View is FREE, but space is extremely limited and attendance is by invitation only. If you would like to attend, be sure you visit the Digital Summit website to request your invitation online.

Eric Miltsch
This is such a unique event - I think Grant Cardone is also scheduled to be on the roster as well. (?) And, if you haven't heard, Guy Kawasaki is ALL OVER G+ - he's pushing the platform very heavily and I wouldn't be shocked if there was a lot of info and insight shared at this event about how G+ plays so well with automotive shoppers. Grab his book too: What The Plus! - it's only $3: http://www.guykawasaki.com/what-the-plus/ Congrats Jeff!
Lindsey Auguste and Dennis Galbraith
Thanks for the information, Eric. And you're right, Grant Cardone is also speaking at the event. I'm interested to hear more about G+ in particular, but mostly because I still haven't felt that connection with it as much as some other social sharing platforms. It feels really forced to me still, so getting information from a G+ pro on the Google campus? That's pretty legit.
Eric Miltsch
Not to fear Linds - your sentiments are very similar to others. Once you have people that you know and/or trust within your circles, you'll first notice the initial benefit and power of G+ when you search for things in Google. You'll begin to see search results that have been +1'd and that will also start to influence the items that you click on. Say goodbye to relying solely on old-school SEO practices - there more to it now. Its almost as if G+ if the cement that fits in between the rest of the bricks (products) Google has. (Gmail, YouTube, Docs, Apps, Chrome & so much more.)
Lindsey Auguste
There is so much power in combining the search with social, and Google had to go that way. It makes search rock. G+ might be a rockstar search element, but that's all it is to me - search. The social aspect doesn't have pure intentions and you can feel it in the user experience. You might be right, it could be because my family and college friends on aren't there and thus changes my experience. But that's the thing... my social circle isn't there, they haven't migrated over. Is there a reason for that?
Eric Miltsch
Such a good question Lindsey. If your current social connections aren't there, that def. impacts your decision. Couple things could be at work here - maybe they're getting what they need from their current search activity, maybe their search activity is leaning more towards mobile & G+ doesn't make an impact there, (yet) - stuff like that...it does make sense though how these type of factors & others could be impacting you...very interesting.

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