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Jared Hamilton
From: Jared Hamilton
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Lindsey Auguste and Dennis Galbraith

Lindsey Auguste and Dennis Galbraith Investigative Reporters

Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Clearing Up the Automotive News Confusion

 

If you were confused by Vince Bond Junior's front-page article in Automotive News yesterday, New-Age Ads Grab More Auto Ad Bucks, it's not your fault. The terms traditional and non-traditional advertising don't have clear and stable definitions. But the terms measured and unmeasured advertising are defined and unmeasured is not synonymous with non-traditional. Here are some examples:

  • ·         Direct Mail is traditional but unmeasured
  • ·         Online Banner ads are non-traditional but measured
  • ·         Television is traditional and measured
  • ·         Search is non-traditional and unmeasured

No, you were not losing your mind. Things are complicated enough without mixing terms that cannot be mixed. The point of the article was that many manufacturers are moving advertising dollars from things that don't work as well as they used to toward new methods of engaging audiences and individuals. Not exactly breaking news, but it's always nice to know your franchise is doing the right thing

Russ Chandler
You CAN measure direct mail- http://bit.ly/MXA9Dm
Dennis Galbraith
Russ, that is part of the confusion with this term. You bet direct mail can be measured, but it is not included as measured in this definition. In this context measured has nothing to with with "can" measure in terms of performance and everything to do with whether the amount spent is measured by ad agencies collectively.
Dennis Galbraith
Russ, that is part of the confusion with this term. You bet direct mail can be measured, but it is not included as measured in this definition. In this context measured has nothing to with with "can" measure in terms of performance and everything to do with whether the amount spent is measured by ad agencies collectively.

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