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TrueCar came into 2012 with two huge problems, a business model under attack from all directions and a disastrous three-year agreement with Yahoo. Huge steps have been made on the former and now the latter has been restructured. We understand the number of dealer customers is back on the rise, but still not back to the firm's previous peak.
A few thousand dealers swear by the product, yet many swear they will never use it. Some in the industry even took their best shot at wiping TrueCar out. Is TrueCar bouncing back? It sure looks like it. At a minimum, the product appears to be here to stay.