Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
The DrivingSales Community has been clamoring for more, more, and MORE content! In response, we’ve hired an outstanding team of Community Editors. We searched high and low for a team of industry leaders that are passionate about the automotive world and have a thing for social media, and we’ve found them. Please welcome the following individuals to the DrivingSales team:
Marc McGurren is the Internet Director for the Jerry Durant Auto Group located in Weatherford, TX. He is a graduate of Angelo State University (BBA, 2001), Dallas Theological Seminary (MA/BS, 2003), and the NADA Dealer Academy (2010). He is currently pursuing his MBA at the University of North Texas. Most recently, Marc was awarded the Driving Sales Innovation Cup at this years DrivingSales Executive Summit for his mobile platform for engaging after hours customers at the point of sale. You can follow him on Twitter at @marcmcgurren.
Jeff Cryder is the Digital Communications & Marketing Director at Lebanon Ford. He’s a recent graduate of Miami University (OH) with a Bachelor of Arts in Mass Communications with a minor in Political Science. He’s @cryderja on Twitter and yes, fully realizes it’s a difficult handle to verbally decipher (Think deutsche, cryder-ja!). You can also find him on Facebook, Linkedin and Foursquare. His many interests include but are not limited to: politics, sports, gaming, traveling and of course the ever changing automotive industry. You can get to know Jeff on a personal level on his blog, JEFFCRYDERSMULTIPLEPERSONALITES or simply shoot him an email email@example.com.
Bryan Armstrong has tagged himself as an “Average Car Guy" for years, yet the results he has been able to achieve are anything but average. He has been published and quoted in multiple Automotive media, presented at multiple Conferences, and won Digital Dealer Conferences' coveted "Most Innovative Dealer Group e-Commerce Director" for his work with the Dahle Group in Salt Lake City, Utah in 2009. Most recently, he helped turn around Menlove Toyota Bountiful and when it sold in February, he enjoyed some time with his family. He recently accepted the e-Commerce Director position for VW Southtowne in Utah and is invigorated by taking yet another group to new heights. Follow him on Twitter: @bryancarguy.
Nicki Allen is one of the premier new generation dealers. She has been around the automotive business her entire life and has been fully hands on since 2006. Her knowledge of technology and how this relates to the dealership has garnered her national attention. Her social site, “Grinding Gears with Nicki,” has picked up national prominence and she is a mainstay at her Mazda and Chrysler NADA 20 groups. She currently sits on Mazda's Internet Advisory Board and plays an influential role with many other industry companies. Nicki interacts with hundreds of dealers and industry leading companies every year to keep her and dealerships on the cutting edge of technology. Follow her at @nickigears on Twitter.
Jim Bell has been in the automotive business for 14 and a half years. Jim has worked in sales, Finance, as a Sales Manager, and currently is the Internet Performance and Marketing Director at Don Ayres Honda in Fort Wayne, IN. He has experience with not only Honda, but also has worked at GM and Volkswagen dealerships in the past. He's also @jimbthecarguy on Twitter so be sure to follow him.
As you can see, all of these individuals are full-time dealership personnel and have the same goals as the rest of us: to make stores profitable. They’re committed to keeping this community a place where people can discuss and engage in conversations that will help everyone get to and stay at the top of our industry. So keep an eye out for their posts and get ready for some fresh content coming to a computer screen near you.
When DrivingSales posted earlier this month that we’d be hiring a few dealership professionals to contribute quality content, we had no idea what to expect. In the end, we were amazed at the number and quality of applications we received, making the review and decision process incredibly difficult. We’d like to thank everyone that expressed interest and submitted applications, and we’re stoked at the amount of enthusiasm our members have in keeping DrivingSales a relevant and thought-provoking community for dealers.