Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Lindsey Auguste

Lindsey Auguste Business Intelligence Specialist

Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

You pose the problem; we’ll find the answers.

DrivingSales is trying something new.  Before joining this amazing team, I worked as a researcher, most recently as a research assistant at Stanford University.  Now, we’re combining that previous experience and dedicating ourselves to finding solutions to industry questions.  One of the things Jared wanted me to focus on when joining DrivingSales was starting unique market research to serve dealers.  Nobody knows dealer questions better than you, the dealers, so we’re asking you what new market questions dealers are facing.  Each quarter, we’ll take on a new research project to shed some insight on the industry with real data, real numbers, and real, actionable solutions.  You pose the problem; we’ll find the answers.

We recently had a large dealer group contact us with a market question that is most certainly affecting all of us.  Social media tends to be a hot topic, of course, but how does it impact dealerships in particular?  Together, we’re looking to understand the influence social media has in our industry compared to traditional forms of media.

The purpose of this study is to examine potential uses of social media in comparison to traditional media in order to develop an understanding of what impact a social media strategy can have on dealership profitability.  In particular, we will look at social media marketing from a budgetary standpoint, as well as online reviews from an exposure and loyalty perspective.  

This is where we need your help.  We're interested in collecting real numbers - real data - from dealerships all over the country to get the most accurate picture of what social media looks like in our industry today.  With these numbers, we're aiming to see what benefits a social media strategy can produce, and from that, build strategies or investigate current strategies that are effective in increasing profitability.

Participation in this study is easy and pain-free.  All we ask is for you to complete this quick online survey at http://www.surveymonkey.com/s/CSIRM. It will take less than 5 minutes!  Of course, all data will be securely stored and completely anonymous.  Any information presented in papers or presentations will be done so as aggregate data, with no reference to any one store's scores.  The more accurate responses we can get, the better information we can get back to you, the dealers, and the more useful it will be.  

Thanks for your brief participation!  Please share this with anyone and everyone!  Of course, if you have an issue you’d like to get to the bottom of, please feel free to contact me at Lindsey@drivingsales.com and we’ll work it in for a future quarter’s research project. 

Jeff Cryder
Excellent initiative. Looking forward to the results.
Lindsey Auguste
We're excited to see what comes of it. Just have to get the stores to submit their numbers!! Feel free to pass it around :)
Daniel Boismier
Lindsey, I like this idea. Should be interesting feedback.

 Unlock all of the community & features  Join Now