DrivingSales is trying something new. Before joining this amazing team, I worked as a researcher, most recently as a research assistant at Stanford University. Now, we’re combining that previous experience and dedicating ourselves to finding solutions to industry questions. One of the things Jared wanted me to focus on when joining DrivingSales was starting unique market research to serve dealers. Nobody knows dealer questions better than you, the dealers, so we’re asking you what new market questions dealers are facing. Each quarter, we’ll take on a new research project to shed some insight on the industry with real data, real numbers, and real, actionable solutions. You pose the problem; we’ll find the answers.
We recently had a large dealer group contact us with a market question that is most certainly affecting all of us. Social media tends to be a hot topic, of course, but how does it impact dealerships in particular? Together, we’re looking to understand the influence social media has in our industry compared to traditional forms of media.
The purpose of this study is to examine potential uses of social media in comparison to traditional media in order to develop an understanding of what impact a social media strategy can have on dealership profitability. In particular, we will look at social media marketing from a budgetary standpoint, as well as online reviews from an exposure and loyalty perspective.
This is where we need your help. We're interested in collecting real numbers - real data - from dealerships all over the country to get the most accurate picture of what social media looks like in our industry today. With these numbers, we're aiming to see what benefits a social media strategy can produce, and from that, build strategies or investigate current strategies that are effective in increasing profitability.
Participation in this study is easy and pain-free. All we ask is for you to complete this quick online survey at http://www.surveymonkey.com/s/CSIRM. It will take less than 5 minutes! Of course, all data will be securely stored and completely anonymous. Any information presented in papers or presentations will be done so as aggregate data, with no reference to any one store's scores. The more accurate responses we can get, the better information we can get back to you, the dealers, and the more useful it will be.
Thanks for your brief participation! Please share this with anyone and everyone! Of course, if you have an issue you’d like to get to the bottom of, please feel free to contact me at Lindsey@drivingsales.com and we’ll work it in for a future quarter’s research project.