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Lindsey Auguste

Lindsey Auguste Business Intelligence Specialist

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

90% of top SEO professionals agree: Social signals will significantly impact your search rankings

A recent study conducted by SEOmoz on ranking factors indicates that 90% of SEO experts believe that social signals at the page level will be the most important ranking factor in Google’s ranking algorithm.  This trumps even exact keyword match, which significantly dropped in perceived importance over the last two years.

So what does that mean?  Basically, SEO-privy individuals imagine that things like Twitter, Facebook, and Google Buzz will have a high impact on getting your website to the top of the rankings list.  Although StumbleUpon and Digg weren’t the most favored sites and were in fact listed lowest, they expect things like tweets, particularly the authority of tweets, will impact Google’s algorithm.

Facebook's Share

SEOmoz simultaneously conducted a correlational study to see if the survey results fell in line with these expectations.  They found that the #1 factor associated with higher Google ranking was the number of Facebook shares.  This even trumps external links and unique IP addresses that visit the URLs!  They also found that 60% of the over 30,000 URLs they examined had at least one Facebook share.

But can Facebook shares really increase your ranking according to Google’s algorithm?  Not so fast, my Facebook-eager friends.  Further examination showed that the correlation between Facebook shares and Google ranking was spurious, meaning there’s something else that is influencing both.  Don’t get me wrong, Facebook shares are great, but it’s likely that linking to Facebook probably also means that the URL is getting linked to, tweeted about, and shared on a variety of other social media communities.  So getting deeper engagement is important, but not necessarily a cause for high Google ranking.  Perhaps it is an indication that the link is content-rich and there are other things that are driving the rank in Google – an indication of quality and interest, but not something that Google is looking at directly.

Take-away

Listening in on the Webinar that SEOmoz shared last week was super insightful in helping us understand at least a little bit of Google’s algorithm, which is constantly changing and becoming more complex.  Some of these results point to activities that directly relate to high rankings in Google, such as more links linking back to your site from more diverse sources, higher traffic from unique IP addresses, and these.  Some of these characteristics, however, show attributes that are possessed by top ranking sites, but aren’t directly affecting their rank, such as Facebook shares.  The bottom line is both are characteristics that successful sites have and are worth considering if looking to strengthen your marketing efforts and potentially bring your rank up.

Thanks to SEOmoz for sharing this insightful data.  You can check out the study in its entirety on SEOmoz's blog.  Keep an eye on those social signals and your social networking efforts.  There’s no denying the impact that social signals have on Google rankings now, and the potential for their increased influence in the future.  

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