Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Lindsey Auguste

Lindsey Auguste Business Intelligence Specialist

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

90% of top SEO professionals agree: Social signals will significantly impact your search rankings

A recent study conducted by SEOmoz on ranking factors indicates that 90% of SEO experts believe that social signals at the page level will be the most important ranking factor in Google’s ranking algorithm.  This trumps even exact keyword match, which significantly dropped in perceived importance over the last two years.

So what does that mean?  Basically, SEO-privy individuals imagine that things like Twitter, Facebook, and Google Buzz will have a high impact on getting your website to the top of the rankings list.  Although StumbleUpon and Digg weren’t the most favored sites and were in fact listed lowest, they expect things like tweets, particularly the authority of tweets, will impact Google’s algorithm.

Facebook's Share

SEOmoz simultaneously conducted a correlational study to see if the survey results fell in line with these expectations.  They found that the #1 factor associated with higher Google ranking was the number of Facebook shares.  This even trumps external links and unique IP addresses that visit the URLs!  They also found that 60% of the over 30,000 URLs they examined had at least one Facebook share.

But can Facebook shares really increase your ranking according to Google’s algorithm?  Not so fast, my Facebook-eager friends.  Further examination showed that the correlation between Facebook shares and Google ranking was spurious, meaning there’s something else that is influencing both.  Don’t get me wrong, Facebook shares are great, but it’s likely that linking to Facebook probably also means that the URL is getting linked to, tweeted about, and shared on a variety of other social media communities.  So getting deeper engagement is important, but not necessarily a cause for high Google ranking.  Perhaps it is an indication that the link is content-rich and there are other things that are driving the rank in Google – an indication of quality and interest, but not something that Google is looking at directly.

Take-away

Listening in on the Webinar that SEOmoz shared last week was super insightful in helping us understand at least a little bit of Google’s algorithm, which is constantly changing and becoming more complex.  Some of these results point to activities that directly relate to high rankings in Google, such as more links linking back to your site from more diverse sources, higher traffic from unique IP addresses, and these.  Some of these characteristics, however, show attributes that are possessed by top ranking sites, but aren’t directly affecting their rank, such as Facebook shares.  The bottom line is both are characteristics that successful sites have and are worth considering if looking to strengthen your marketing efforts and potentially bring your rank up.

Thanks to SEOmoz for sharing this insightful data.  You can check out the study in its entirety on SEOmoz's blog.  Keep an eye on those social signals and your social networking efforts.  There’s no denying the impact that social signals have on Google rankings now, and the potential for their increased influence in the future.  

 Unlock all of the community & features  Join Now