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Jared Hamilton
From: Jared Hamilton
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Lindsey Auguste

Lindsey Auguste Business Intelligence Specialist

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Is Google +1 Going to Last?

Alright, Google +1 is officially here, but is it going to stay?  Previous attempts at a similar button from Google, like wave and buzz, have not remained as Google would have hoped.  So is this one doomed to the same fate?  It's a mighty feat to take on the almighty Facebook it's noteworthy "Like."

On the other hand, one could argue that Google is the all-mighty.  It's the web.  I don't search Facebook for information on the web, I go with Google, and the +1 button is Google saying "We're not a social website.  We are the social web."  But will others jump on with it?  

We've added it to the DrivingSales site to see how it goes and how people interact with it, but what are your thoughts?  Is Google +1 going to stick around?

Tommy Bay
I'm finding that, because the +1 is right there next to my search results, I'm much more likely to use it. Wave was clunky and I had to go out of my way to interact with it. Buzz was the same thing. But +1 is... right there. All the time. I think it has a good chance to stay.
Eric Miltsch
I've found that when searching, I click on those results that have been shared by people I know & trust, even if they're further down the page - the +1 button could become a new conversion tool.
Jared Hamilton
Yes, I think +1 is awesome and will be here to stay. Google + however is a completely different story. I do not think this is a facebook killer. Google is looking like as a "me too" in the market right now, not the market leader that they are. Also as of yesterday, thanks to one of our awesome engineers, you can now google +1 this article !
Bart Wilson
Did you see where people were trying to sell their Google +1 invites on ebay? There certainly is a lot of early buzz (no pun intended). I agree with Eric. I think there is a opportunity for Google to participate in social, just not in the traditional Facebook definition.
Lindsey Auguste
Google's David Byttow has even recently insinuated that they might begin utilizing the +1 in the relevance and ranking algorithm. Even hinting that will perk people's ears to start using it because they don't want to be low on the list or uninvolved should Google make that transition. Smart move that would help encourage early and active participation to keep it around as well.

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