Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
"The best proof that the world has changed is someone tries to stop it." - Anonymous
Many people have been curious about the Stop Online Piracy Act (SOPA) and the Protect-IP Act (PIPA) and what they mean. They basically say that any intellectual property holder can request a website to be blocked for infringing content. For example, sharing or posting TLC's "No Scrubs" or Britney Spears' "Baby, One More Time" with your friends on Napster would result in the site getting shut down. Seems fair enough, right? Until the YouTube video you posted of your inventory gets blocked because you have Maroon 5's "Moves Like Jagger" playing in the background. And the worst part is you don't even appear in court to defend your use. The person filing the complaint can simply fill out a complaint and your site will be blocked until further notice. Bye bye traffic. Bye bye revenue. Bye bye leads. Your social media strategy and efforts will be dramatically restricted. Check out the video and inforgraphic below for more information.