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Jared Hamilton
From: Jared Hamilton
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Lindsey Auguste

Lindsey Auguste Business Intelligence Specialist

Exclusive Blog Posts

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

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How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

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Google Presents Automotive ZMOT Production

The consumer shopping process is at the focus of conversations everywhere in the online automotive retail world.  Couple that with the gaining traction of Zero Moment of Truth (ZMOT) and you’ve got all sorts of questions to answer.  Google and research firm, ShopperSciences, produced the following video, sharing insights compiled from interviews of over 500 recent car shoppers.  This easy to understand animation demonstrates the fundamentals that influence the car shopper in particular and is the first Automotive ZMOT production from Google with automotive-specific research. 

Enjoy the video and be sure to keep an eye out.  It’s highly likely that others will build on this model in the near future.

Jim Bell
We've heard all about it and this is a great summary video from 30,000 feet up.
Jim Bell
We've heard all about it and this is a great summary video from 30,000 feet up.
Brian Pasch
It's great to see this new video which presents what I have personally been sharing with dealers since I read Jim Lecinski's book "Winning The Zero Moment of Truth". Chris Reed, head of Marketing at Cobalt, did a great job getting this created. Bravo! Dealers looking for specific recorded webinars regarding the Automotive Zero Moment of Truth can visit http://www.automotivezeromomentoftruth.com . The study covered a series of detail discussions on the Automotive ZMOT experience and how to specifically increase a dealer's influence in the ZMOT. A new session with more detailed strategy will start in April of 2012.
Chris Costner
Great video indeed. Will we see more from the Google/Cobalt partnership? Brian I have your study on my desk as we speak. Thanks for sharing the link of webinars.
Bryan Armstrong
Awesome and simple explanation. Love it!

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