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Jared Hamilton
From: Jared Hamilton
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Lindsey Auguste

Lindsey Auguste Business Intelligence Specialist

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Google Presents Automotive ZMOT Production

The consumer shopping process is at the focus of conversations everywhere in the online automotive retail world.  Couple that with the gaining traction of Zero Moment of Truth (ZMOT) and you’ve got all sorts of questions to answer.  Google and research firm, ShopperSciences, produced the following video, sharing insights compiled from interviews of over 500 recent car shoppers.  This easy to understand animation demonstrates the fundamentals that influence the car shopper in particular and is the first Automotive ZMOT production from Google with automotive-specific research. 

Enjoy the video and be sure to keep an eye out.  It’s highly likely that others will build on this model in the near future.

Jim Bell
We've heard all about it and this is a great summary video from 30,000 feet up.
Jim Bell
We've heard all about it and this is a great summary video from 30,000 feet up.
Brian Pasch
It's great to see this new video which presents what I have personally been sharing with dealers since I read Jim Lecinski's book "Winning The Zero Moment of Truth". Chris Reed, head of Marketing at Cobalt, did a great job getting this created. Bravo! Dealers looking for specific recorded webinars regarding the Automotive Zero Moment of Truth can visit http://www.automotivezeromomentoftruth.com . The study covered a series of detail discussions on the Automotive ZMOT experience and how to specifically increase a dealer's influence in the ZMOT. A new session with more detailed strategy will start in April of 2012.
Chris Costner
Great video indeed. Will we see more from the Google/Cobalt partnership? Brian I have your study on my desk as we speak. Thanks for sharing the link of webinars.
Bryan Armstrong
Awesome and simple explanation. Love it!

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