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Jared Hamilton
From: Jared Hamilton
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Lindsey Auguste

Lindsey Auguste Business Intelligence Specialist

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Google Presents Automotive ZMOT Production

The consumer shopping process is at the focus of conversations everywhere in the online automotive retail world.  Couple that with the gaining traction of Zero Moment of Truth (ZMOT) and you’ve got all sorts of questions to answer.  Google and research firm, ShopperSciences, produced the following video, sharing insights compiled from interviews of over 500 recent car shoppers.  This easy to understand animation demonstrates the fundamentals that influence the car shopper in particular and is the first Automotive ZMOT production from Google with automotive-specific research. 

Enjoy the video and be sure to keep an eye out.  It’s highly likely that others will build on this model in the near future.

Jim Bell
We've heard all about it and this is a great summary video from 30,000 feet up.
Jim Bell
We've heard all about it and this is a great summary video from 30,000 feet up.
Brian Pasch
It's great to see this new video which presents what I have personally been sharing with dealers since I read Jim Lecinski's book "Winning The Zero Moment of Truth". Chris Reed, head of Marketing at Cobalt, did a great job getting this created. Bravo! Dealers looking for specific recorded webinars regarding the Automotive Zero Moment of Truth can visit http://www.automotivezeromomentoftruth.com . The study covered a series of detail discussions on the Automotive ZMOT experience and how to specifically increase a dealer's influence in the ZMOT. A new session with more detailed strategy will start in April of 2012.
Chris Costner
Great video indeed. Will we see more from the Google/Cobalt partnership? Brian I have your study on my desk as we speak. Thanks for sharing the link of webinars.
Bryan Armstrong
Awesome and simple explanation. Love it!

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