Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
When people start talking about anything Internet-related, there are two names that inevitably come up: Google and Facebook. There’s no getting around it. These two companies have fundamentally changed how and why we interact online. They’ve fueled an entire generation raised on the Internet, forced “old dogs” to learn new tricks, and undoubtedly altered the way businesses operate. Whatever changes they make to their process, we study them, learn them, and adapt accordingly.
So when we bring together the most innovative and elite dealers in our industry at the premier automotive conference of the year, it only makes sense that we bring in the most elite icons of the Internet to get the information directly from the source. For the first time in our industry, Google and Facebook will be presenting a joint keynote at the DrivingSales Executive Summit, October 21 st-23rd at the Ballagio in Las Vegas.
Doug Frisbie, Facebook’s Head of Automotive, Global Vertical Marketing, and Kate Balingit, Dealer Strategist for Google’s Auto Industry Development Team, will each present at the session and take a deep dive into how dealers should be leveraging digital advertising and social media to strengthen their brands, drive opportunities and build lasting customer loyalty. Following the presentations, sponsored by Dealer.com, Dean Evans, Chief Marketing Officer of Subaru of North America, will facilitate a candid, interactive discussion and Q&A where dealers can get their most pressing digital questions answered. You can read the official release in the News Section on the DrivingSales Executive Summit website.
The presentation will surely be one of the most educational and inspiring keynotes at the Summit, and one you won’t want to miss. Last year's summit was standing room only, and although DSES 2012 will allow for an expanded number of registrants, it is expected to sell out quickly. To register for the event now, and take advantage of early bird registration, click here.
For more information about the DrivingSales Executive Summit, visit: DrivingSalesExecutiveSummit.com or contact firstname.lastname@example.org. Stay tuned for DSES news as it develops on www.twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation with the #DSES hashtag as we announce more outstanding keynotes, events, and exciting details!