Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
There are tons of automotive conferences in our industry. Every time we turn around, another has popped onto the scene and you can only hope that it’s located somewhere that you’d actually like to travel to. This difficult this is trying to decide which one to attend. As conferences grow, they have the ability to lose their purpose and focus on increasing registration numbers instead of how to provide more value to their attendees.
The DrivingSales Executive Summit has always been dealer-driven and laser focused on fueling Dealership Operators with cutting edge strategies and peer-to-peer collaboration. But what started out as an invitation-only event has now grown to the point where the fire marshal had to reprimand us for an over-capacity room in 2011. The demand for this premier automotive conference has forced us to allow for an additional number of registrations, and we’re excited and eager to be able to provide an educational destination for progressive dealers to be inspired and to network with the industry’s most successful innovators.
The question then becomes how do we maintain the intimate networking and attention to dealers that a 100-person conference provides, but still listen to our awesome community and makes space for all those who are eager to come? We think we’ve figured just the ticket. For the first time at DSES, is providing private meeting space so dealer attendees can further facilitate peer-sharing, discussion, and implementation of the summit’s best-practices information.
The private meeting rooms provide a productive opportunity for dealers with coinciding interests to meet before the summit to map out their game plan for getting the best of what DSES has to offer -- or, after the event, to discuss takeaways from the conference and formulate their plans for execution upon returning to the dealership.
Hearing from speakers like Billy Beane discussing how he transformed the Oakland A’s and baseball as a whole to execute a data driven strategy, as well as seeing digital icons Facebook and Google on-stage together – DSES promises to be the premier automotive conference that you won’t want to miss, and providing extra meeting time for dealers to prepare for or digest the actionable items they’ll learn throughout the three day event will surely add to the intimacy and collaboration dealers need to retain full value out of this jam-packed agenda.
Be sure to register while the early bird rate is still active and there are seats left. The meeting rooms are available on a first come, first served basis at no extra charge* so contact Larry Schlagheck (firstname.lastname@example.org) for more details. Dealer groups, state and dealer associations, as well as OEM and vendor dealer groups are eligible to reserve meeting space.
PS – Stay tuned for DSES news as it develops on Twitter with @drivingsales and on the DrivingSales Facebook page. Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.
See you in October for the most profit-building automotive event of the season at the Bellagio in Las Vegas October 21st-23rd!
*A minimum of 20 dealers must attend in order to qualify for free meeting space. Companies or dealer groups hosting the meeting will be required to buy a bulk group of tickets, at a discount rate. All dealers attending the meetings must be registered for DSES. Additional items such as A/V equipment, food, and drink are not included.
You can find the official release under the Recent New section at www.drivingsalesexecutivesummit.com.