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The DrivingSales Executive Summit is filled with high profile keynotes to give us a 30,000 foot view of what’s going on in the business world around us, what we should pay attention to, and what we should avoid. But taking that information and applying it specifically to the process of selling cars is a whole other skill. Cue the selected breakouts.
This year we had nearly 100 proposals submitted for people to speak at DSES – a new record! We’re thrilled at the enthusiasm and support for the event and excited to that so many people continue to push the boundaries of innovation. And with the many great applications we got, we’re glad we didn’t have to pick them. That’s right; as a dealer-driven event, we put the decision-making in the hands of the dealers themselves, meaning they select the topics they want to learn about, review, or perfect. A Dealer Review Panel provides feedback and voting on the submissions and then we collate them and present them in the agenda. It also means that there are no vendor or sponsorship influences on topics or content for the event. No paid speaking engagements, and no sales pitches. Attendees come to DSES to get the most progressive information selected by the most progressive dealers.
As you can imagine, competition for speaking slots was fierce, but we’re confident the agenda is going to smoking hot! Highlights include a wide variety of subjects such as “Assessing ROI Beyond Leads,” “Leveraging Local Influence,” “Online Keys to Success,” and “Bridging the Certification Gap,” not to mention topics covering mobile, CSI, reputation, online marketing for fixed ops, and so, SO much more. Congratulations to the following people and companies who were selected by the dealers – for the dealers – to speak at the 2012 DrivingSales Executive Summit October 21-23 at the Bellagio Las Vegas. Register now before the early bird rate expires on August 15th!
Eric Giroux (Briggs Auto) and Aaron Schinke (DealerFire) - Moneyball: Winning with Analytics
Ted Heater (Independent Pre-Owned Dealers) - BDC Followup
Shaun Weissman (Rallye Auto Group) - Evolving your BDC into a true Business Development & Marketing Department
Jim Flint (Local Search Group) - Moneyball: Extra Innings
Courtney Cole (Hare Chevrolet) - Differentiate Your Store to Crush the Competition - Case Study
Greg Coleman (Oxmoor Auto Group) - 50 best practices from a dealership group that ranked 11th in the country for Internet Sales
Joe Stroffolino (Causeway Family of Dealerships) - Bridging the Certification Gap: How to Turn Longer Life/Higher Mileage Used Vehicles 60% Faster -- and with 23% Additional Gross!
Brad Hensley (Knoxville Auto Broker)
Chris Costner (Southern Volkswagen of Greenbrier) - From Customer Satisfaction to Customer Loyalty
Tracy Myers (Frank Myers Auto Maxx) - How I Successfully Handled a PR Disaster in 24 Hours: A Case Study On Turning Lemons Into Lemonade
Jeff Cryder (Lebanon Ford) - Confessions of A Young Social Media Manager
Jennifer Bunner (Outsell) - Big Data and Analytics- Become more relevant to your customers and drive significant increases in your sales and service profits
Cory Mosley (Mosley Automotive Training) - Influence: The Key to Conversion
Jacob Solotaroff (FirstLook) - Staying mobile: How to sell to today's savvy buyers
Jeff Kershner (DealerRefresh) and Malinda Terreri (1to1 News)
Jerry Thibeau (Phone Ninjas) - Internet Phone Mastery
Glenn Pasch (PCG) - Branding Your Reputation Inside Your Dealership
Cars.com and Jason Ezell (Datium) - Assessing ROI Beyond Leads
Matt Murray (Dealer.com) - Think 2018: The Dealership Wake up Call
Mike Merrill (ReachLocal) - How to identify and leverage local influencers for dealership word of mouth
David Kain (Kain Automotive) - 5 Easy Steps to Internet Sales Success
Gary May (IMACS) and Joe Webb (DealerKnows) - DSES Digest
Learn more about these speakers and the DrivingSales Executive Summit agenda at dses.com.