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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Lindsey Auguste

Lindsey Auguste Business Intelligence Specialist

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

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No Google Enterprise Account? Signing Up Will Cost You.

If your dealership doesn’t have a free Google Enterprise account by now, signing up will cost you.

Yesterday, Google announced a change to their Google App for Businesses – no more free accounts.  Individuals can still access for free the suite, which includes products like Gmail and their cloud based storage, Google Drive, but companies, effective immediately, will have to purchase the premium version, “Google Apps for Businesses”, which still includes Gmail and Drive, but also includes phone support, a massive inbox, and 99.9% uptime guarantee with no scheduled downtime. 

What does this mean for dealers?

If you already have Google Apps for Business, have no fear!  This update will not affect existing customers.  Any company that got their suite of products prior to the recent announcement for free, will be grandfathered in with their original rate.  In other words, lucky you – you get all the Business benefits for free.

If you don’t have a Google account for your business yet, the only option you have is to purchase the premium version with all the goodies for $50 per user, per year.  It doesn’t matter if you’re a one point store with 12 employees or a 40-store dealer group with 12,000 employees; the cost structure is the same across the board.

How does this impact you?  Do you already use the Google suite of products under a free account?  Maybe you were never considering it in the first place.  I’m interested to hear how this announcement influences your thoughts and your next steps.

Bryan Armstrong
Whew! Glad I got in a few years ago.
Megan Barto
I'm with you, Bryan! :-)
Megan Barto
I'm with you, Bryan! :-)
Mark Dubis
Looks like Chuck Barker was right when he wrote about Googles motives in his white paper: Google Friend or Foe to Auto Dealers http://blog.impactsummit.com/google-friend-or-foe-to-auto-dealers/
Kevin McMillen
This is a great post and surely represents the Google of today and yesterday. We all know that Google won't change so here is the real question: Do you really want a search engine and ad company managing your business docs and email? I hope you think No! This is best handled by companies that focus on this and we recommend you look at the Microsoft Office365 solution. Built for business and trusted since 1975 to deliver business solutions that work. Check out http://www.cloudevator.com where we service for free the entire offering and it really works. Be careful with Google, everything you do on Google is Google's property for 23 years. Every email, every spreadsheet and every doc. Read the EULA.

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