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Jared Hamilton
From: Jared Hamilton
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Lindsey Auguste

Lindsey Auguste Business Intelligence Specialist

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

No Google Enterprise Account? Signing Up Will Cost You.

If your dealership doesn’t have a free Google Enterprise account by now, signing up will cost you.

Yesterday, Google announced a change to their Google App for Businesses – no more free accounts.  Individuals can still access for free the suite, which includes products like Gmail and their cloud based storage, Google Drive, but companies, effective immediately, will have to purchase the premium version, “Google Apps for Businesses”, which still includes Gmail and Drive, but also includes phone support, a massive inbox, and 99.9% uptime guarantee with no scheduled downtime. 

What does this mean for dealers?

If you already have Google Apps for Business, have no fear!  This update will not affect existing customers.  Any company that got their suite of products prior to the recent announcement for free, will be grandfathered in with their original rate.  In other words, lucky you – you get all the Business benefits for free.

If you don’t have a Google account for your business yet, the only option you have is to purchase the premium version with all the goodies for $50 per user, per year.  It doesn’t matter if you’re a one point store with 12 employees or a 40-store dealer group with 12,000 employees; the cost structure is the same across the board.

How does this impact you?  Do you already use the Google suite of products under a free account?  Maybe you were never considering it in the first place.  I’m interested to hear how this announcement influences your thoughts and your next steps.

Bryan Armstrong
Whew! Glad I got in a few years ago.
Megan Barto
I'm with you, Bryan! :-)
Megan Barto
I'm with you, Bryan! :-)
Mark Dubis
Looks like Chuck Barker was right when he wrote about Googles motives in his white paper: Google Friend or Foe to Auto Dealers http://blog.impactsummit.com/google-friend-or-foe-to-auto-dealers/
Kevin McMillen
This is a great post and surely represents the Google of today and yesterday. We all know that Google won't change so here is the real question: Do you really want a search engine and ad company managing your business docs and email? I hope you think No! This is best handled by companies that focus on this and we recommend you look at the Microsoft Office365 solution. Built for business and trusted since 1975 to deliver business solutions that work. Check out http://www.cloudevator.com where we service for free the entire offering and it really works. Be careful with Google, everything you do on Google is Google's property for 23 years. Every email, every spreadsheet and every doc. Read the EULA.

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