Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
If your dealership doesn’t have a free Google Enterprise account by now, signing up will cost you.
Yesterday, Google announced a change to their Google App for Businesses – no more free accounts. Individuals can still access for free the suite, which includes products like Gmail and their cloud based storage, Google Drive, but companies, effective immediately, will have to purchase the premium version, “Google Apps for Businesses”, which still includes Gmail and Drive, but also includes phone support, a massive inbox, and 99.9% uptime guarantee with no scheduled downtime.
What does this mean for dealers?
If you already have Google Apps for Business, have no fear! This update will not affect existing customers. Any company that got their suite of products prior to the recent announcement for free, will be grandfathered in with their original rate. In other words, lucky you – you get all the Business benefits for free.
If you don’t have a Google account for your business yet, the only option you have is to purchase the premium version with all the goodies for $50 per user, per year. It doesn’t matter if you’re a one point store with 12 employees or a 40-store dealer group with 12,000 employees; the cost structure is the same across the board.
How does this impact you? Do you already use the Google suite of products under a free account? Maybe you were never considering it in the first place. I’m interested to hear how this announcement influences your thoughts and your next steps.