For those who don’t know, foursquare is a free mobile app that lets consumers “check in” to their favorite retailers, see where their friends have been and get recommendations on where to go. While it may seem silly for a dealer to spend time on foursq
uare marketing efforts (after all, dealerships aren’t exactly regularly trafficked retail spots), you may want to think about implementing it into your social strategy. Here’s why:
It could drum up service business. In most cases, a customer will only be on your lot to buy a car every few years. But what about service visits? Dealers can fight the loss of service customers to aftermarket retailers such as Pep Boys with a presence on foursquare. How so? That brings us to our next point …
Incentives can drive traffic. Dealers can offer specials, coupons and incentives through foursquare to drive traffic. This is especially relevant for service business—30 percent off an oil change and car wash, anyone?
It can help with online reputation management. Users can leave comments about your dealership on foursquare, and if a user checks into your dealership, their friends can see it. The potential result of this is good word-of-mouth, which will not only drive traffic, but also build trust with potential customers.
Do you use foursquare? What are your tips and tricks?