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Jared Hamilton
From: Jared Hamilton
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Lisa Schuble

Lisa Schuble Sr. Marketing Manager

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Hip to be (four) Square

For those who don’t know, foursquare is a free mobile app that lets consumers “check in” to their favorite retailers, see where their friends have been and get recommendations on where to go. While it may seem silly for a dealer to spend time on foursq

uare marketing efforts (after all, dealerships aren’t exactly regularly trafficked retail spots), you may want to think about implementing it into your social strategy. Here’s why:
 
  • It could drum up service business. In most cases, a customer will only be on your lot to buy a car every few years. But what about service visits? Dealers can fight the loss of service customers to aftermarket retailers such as Pep Boys with a presence on foursquare. How so? That brings us to our next point …
  • Incentives can drive traffic. Dealers can offer specials, coupons and incentives through foursquare to drive traffic. This is especially relevant for service business—30 percent off an oil change and car wash, anyone?
  • It can help with online reputation management. Users can leave comments about your dealership on foursquare, and if a user checks into your dealership, their friends can see it. The potential result of this is good word-of-mouth, which will not only drive traffic, but also build trust with potential customers.

Do you use foursquare? What are your tips and tricks?

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