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Jared Hamilton
From: Jared Hamilton
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Lisa Schuble

Lisa Schuble Sr. Marketing Manager

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Hip to be (four) Square

For those who don’t know, foursquare is a free mobile app that lets consumers “check in” to their favorite retailers, see where their friends have been and get recommendations on where to go. While it may seem silly for a dealer to spend time on foursq

uare marketing efforts (after all, dealerships aren’t exactly regularly trafficked retail spots), you may want to think about implementing it into your social strategy. Here’s why:
 
  • It could drum up service business. In most cases, a customer will only be on your lot to buy a car every few years. But what about service visits? Dealers can fight the loss of service customers to aftermarket retailers such as Pep Boys with a presence on foursquare. How so? That brings us to our next point …
  • Incentives can drive traffic. Dealers can offer specials, coupons and incentives through foursquare to drive traffic. This is especially relevant for service business—30 percent off an oil change and car wash, anyone?
  • It can help with online reputation management. Users can leave comments about your dealership on foursquare, and if a user checks into your dealership, their friends can see it. The potential result of this is good word-of-mouth, which will not only drive traffic, but also build trust with potential customers.

Do you use foursquare? What are your tips and tricks?

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