Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Lisa Schuble

Lisa Schuble Sr. Marketing Manager

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Hip to be (four) Square

For those who don’t know, foursquare is a free mobile app that lets consumers “check in” to their favorite retailers, see where their friends have been and get recommendations on where to go. While it may seem silly for a dealer to spend time on foursq

uare marketing efforts (after all, dealerships aren’t exactly regularly trafficked retail spots), you may want to think about implementing it into your social strategy. Here’s why:
 
  • It could drum up service business. In most cases, a customer will only be on your lot to buy a car every few years. But what about service visits? Dealers can fight the loss of service customers to aftermarket retailers such as Pep Boys with a presence on foursquare. How so? That brings us to our next point …
  • Incentives can drive traffic. Dealers can offer specials, coupons and incentives through foursquare to drive traffic. This is especially relevant for service business—30 percent off an oil change and car wash, anyone?
  • It can help with online reputation management. Users can leave comments about your dealership on foursquare, and if a user checks into your dealership, their friends can see it. The potential result of this is good word-of-mouth, which will not only drive traffic, but also build trust with potential customers.

Do you use foursquare? What are your tips and tricks?

 Unlock all of the community & features  Join Now