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Jared Hamilton
From: Jared Hamilton
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Lisa Schuble

Lisa Schuble Sr. Marketing Manager

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Hip to be (four) Square

For those who don’t know, foursquare is a free mobile app that lets consumers “check in” to their favorite retailers, see where their friends have been and get recommendations on where to go. While it may seem silly for a dealer to spend time on foursq

uare marketing efforts (after all, dealerships aren’t exactly regularly trafficked retail spots), you may want to think about implementing it into your social strategy. Here’s why:
 
  • It could drum up service business. In most cases, a customer will only be on your lot to buy a car every few years. But what about service visits? Dealers can fight the loss of service customers to aftermarket retailers such as Pep Boys with a presence on foursquare. How so? That brings us to our next point …
  • Incentives can drive traffic. Dealers can offer specials, coupons and incentives through foursquare to drive traffic. This is especially relevant for service business—30 percent off an oil change and car wash, anyone?
  • It can help with online reputation management. Users can leave comments about your dealership on foursquare, and if a user checks into your dealership, their friends can see it. The potential result of this is good word-of-mouth, which will not only drive traffic, but also build trust with potential customers.

Do you use foursquare? What are your tips and tricks?

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