Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
“I’m an avid mobile shopper looking to buy a new car. There’s just something about being able to peruse product information, interesting specials, and - wait a minute! What is this?! Dealers, why can’t I find out ANYTHING about this car on my cell phone?”
- Millen Nial
Okay, so maybe I went a little overboard, but really now. As you know, we’ve entered an era where mobile websites are the norm and frankly, pretty darn important for dealerships. So, why are we acting like the Mobile Fairy is going to magically adapt your content to fit your customers’ phone perfectly?
Unless...there’s some kind of sorcery that makes this possible! Well, actually, there is.
Have you heard of a responsive website? No, it’s not the one that eliminates all the precious content from your website, leaving only three words in your mobile version. And it certainly isn’t that other annoying version that makes you zoom in every time you click on a link (I hate that one!).
A responsive website is one that optimizes your page’s layout and content across all different devices like desktops, tablets, and cell phones. Not only does it adjust to the content of your site to fit the size of the device, it also does so gracefully. What do I mean by grace? Simply put, you’d no longer have to sacrifice content for functionality or vice versa.
If you’re still not sure what it is or how it works, check out this infographic on what responsive design is and its elements by WhoIsHostingThis!
Well, for starters, imagine a world where you no longer have to worry about managing multiple mobile URLs or trying to fit all of your glorious content into a mobile layout.
And did I mention there are also SEO benefits?
No mobile redirecting means faster loading time
A faster loading time means a better index from Google (who actually recommends this design!)
“My grandson just got me this ‘smarty’ phone here, and I’m trying to get my old Chevy truck an oil change. But, Dealer, I can’t see any of your writing in this little thing - and I got my reading glasses on!”
- Grand Pa
Of course! Your shoppers want informative content that’s easy to navigate. With a responsive web design, there wouldn’t have to be a trade-off between the two.
By giving them the right buying tools (more knowledge, less stress), your also giving them a better shopping experience. You’re leaving your shoppers with a good impression even if they don’t buy from the get-go. But, don’t you think they’d be more likely to come back to your page if they liked it in the first place?
Is your dealership using a responsive site? If so, how has it impacted your dealership? If not, do you think it would benefit you? Share your thoughts !