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social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

[PPC, PPI, SEO, SEM can get you to the website, but then what!?] We all know that just about every angle has been looked at or thought of when it comes to lead generation and all its guises. Many sectors of the online lead generation industry claim they have the holy grail to lead conversion. A little of this…a little of that and poof you have site visitors surfing your site. Great. Now what!? Just because a paid advertisement or a bunch of well written articles are placed in key areas, doesn’t mean much toward TRUE conversion. The potential lead goes to a site, but that doesn’t constitute anything beyond them clicking onto the site. It definitely doesn’t guarantee that they won’t just bounce off immediately. It’s a gamble, which is why so many companies are leery of SEO/SEM campaigns. One aspect that many sites lack is humanization. Meaning, someone goes onto the site and they have questions especially at nighttime when the business maybe closed and there is no one there to help them. Read more over at Here’s an interesting question…Would you open a store without sales representatives helping out and talking to the walk-in traffic? Of course not! Then why do most sites STILL not have any live interaction? It’s a mystery to us at LiveChatAgent.com. Live chat software has been around for quite some time, however for the most part, it’s been licensed software that users need download onto their computer and monitor themselves. But what happens when there’s a lunch break, bathroom break, or when the business closes up for the evening? For the amount of time and effort companies put into their websites, you would think that this angle would have been better thought out. Most people surf sites when they pause for lunch or when they are home from work. No one wants to be on a site for longer than they have to. They want to get on, get the info they need and then get off. A website shouldn’t be JUST a business card. It should be the best employee that works 24/7/365. Online lead generation can be tough to convert. It used to be that you had roughly a week or so to contact that John/Jane Doe about a sale. Throw that theory out the window. I’m serious, if you wait a week to contact someone, you’re going to be out of business in less than a month…especially in this economy. But if there is someone there at the “point of sale” or “moment of truth”, where they may literally decide whether or not they want to do business, then there will be a higher rate of conversion. Written by: Andrew David Baron Chat with a Live Chat Agent...ClickToTalk

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