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Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

[PPC, PPI, SEO, SEM can get you to the website, but then what!?] We all know that just about every angle has been looked at or thought of when it comes to lead generation and all its guises. Many sectors of the online lead generation industry claim they have the holy grail to lead conversion. A little of this…a little of that and poof you have site visitors surfing your site. Great. Now what!? Just because a paid advertisement or a bunch of well written articles are placed in key areas, doesn’t mean much toward TRUE conversion. The potential lead goes to a site, but that doesn’t constitute anything beyond them clicking onto the site. It definitely doesn’t guarantee that they won’t just bounce off immediately. It’s a gamble, which is why so many companies are leery of SEO/SEM campaigns. One aspect that many sites lack is humanization. Meaning, someone goes onto the site and they have questions especially at nighttime when the business maybe closed and there is no one there to help them. Read more over at Here’s an interesting question…Would you open a store without sales representatives helping out and talking to the walk-in traffic? Of course not! Then why do most sites STILL not have any live interaction? It’s a mystery to us at LiveChatAgent.com. Live chat software has been around for quite some time, however for the most part, it’s been licensed software that users need download onto their computer and monitor themselves. But what happens when there’s a lunch break, bathroom break, or when the business closes up for the evening? For the amount of time and effort companies put into their websites, you would think that this angle would have been better thought out. Most people surf sites when they pause for lunch or when they are home from work. No one wants to be on a site for longer than they have to. They want to get on, get the info they need and then get off. A website shouldn’t be JUST a business card. It should be the best employee that works 24/7/365. Online lead generation can be tough to convert. It used to be that you had roughly a week or so to contact that John/Jane Doe about a sale. Throw that theory out the window. I’m serious, if you wait a week to contact someone, you’re going to be out of business in less than a month…especially in this economy. But if there is someone there at the “point of sale” or “moment of truth”, where they may literally decide whether or not they want to do business, then there will be a higher rate of conversion. Written by: Andrew David Baron Chat with a Live Chat Agent...ClickToTalk

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