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Logan Hardwick

Logan Hardwick Product Manager

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Using Videos to Drive Sales

In the year 2004 a devastating tsunami crashed through the Indian Ocean destroying the shores of Indonesia and even making its way to Thailand. Prior to this catastrophic incident Janet Jackson also had her famous wardrobe malfunction at Super Bowl XXXVIII while thousands watched on TV. In the wake of these events, three Paypal employees sat at their desks searching and searching for proof. They scanned high and low, far and wide, but came up with no results.

In February 2005, YouTube was born. The same three evidence-hungry Paypal geniuses decided it was time to let the world take what they see and make it available. To EVERYONE.

When media changes, so does marketting. The creators of Youtube, inspired by the connectivity of the still popular "Hot-or-Not" website, probably had no idea how useful their tool would become. Today the average American spends 23 hours each month watching online video content. To not take advantage of that window as a selling opportunity would just be silly.

At PGI, we have made our inventory system compatible with Youtube. This means that videos can be tied directly to specific units in your inventory. We've also trained our field representatives to capture stunning HD videos that show off the vehicle in a way that feels more tangible to the customer than a still shot. 

Using this tool, we have allowed you to reach a greater level of sonsumers and drive your sales further than ever. 495298469f1388c9d22746b96c69a638.png?t=1

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