Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Logan Hardwick

Logan Hardwick Product Manager

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Using Videos to Drive Sales

In the year 2004 a devastating tsunami crashed through the Indian Ocean destroying the shores of Indonesia and even making its way to Thailand. Prior to this catastrophic incident Janet Jackson also had her famous wardrobe malfunction at Super Bowl XXXVIII while thousands watched on TV. In the wake of these events, three Paypal employees sat at their desks searching and searching for proof. They scanned high and low, far and wide, but came up with no results.

In February 2005, YouTube was born. The same three evidence-hungry Paypal geniuses decided it was time to let the world take what they see and make it available. To EVERYONE.

When media changes, so does marketting. The creators of Youtube, inspired by the connectivity of the still popular "Hot-or-Not" website, probably had no idea how useful their tool would become. Today the average American spends 23 hours each month watching online video content. To not take advantage of that window as a selling opportunity would just be silly.

At PGI, we have made our inventory system compatible with Youtube. This means that videos can be tied directly to specific units in your inventory. We've also trained our field representatives to capture stunning HD videos that show off the vehicle in a way that feels more tangible to the customer than a still shot. 

Using this tool, we have allowed you to reach a greater level of sonsumers and drive your sales further than ever. 495298469f1388c9d22746b96c69a638.png?t=1

 Unlock all of the community & features  Join Now