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Logan Hardwick

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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Using Videos to Drive Sales

In the year 2004 a devastating tsunami crashed through the Indian Ocean destroying the shores of Indonesia and even making its way to Thailand. Prior to this catastrophic incident Janet Jackson also had her famous wardrobe malfunction at Super Bowl XXXVIII while thousands watched on TV. In the wake of these events, three Paypal employees sat at their desks searching and searching for proof. They scanned high and low, far and wide, but came up with no results.

In February 2005, YouTube was born. The same three evidence-hungry Paypal geniuses decided it was time to let the world take what they see and make it available. To EVERYONE.

When media changes, so does marketting. The creators of Youtube, inspired by the connectivity of the still popular "Hot-or-Not" website, probably had no idea how useful their tool would become. Today the average American spends 23 hours each month watching online video content. To not take advantage of that window as a selling opportunity would just be silly.

At PGI, we have made our inventory system compatible with Youtube. This means that videos can be tied directly to specific units in your inventory. We've also trained our field representatives to capture stunning HD videos that show off the vehicle in a way that feels more tangible to the customer than a still shot. 

Using this tool, we have allowed you to reach a greater level of sonsumers and drive your sales further than ever. 495298469f1388c9d22746b96c69a638.png?t=1

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