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Jared Hamilton
From: Jared Hamilton
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Logan Hardwick

Logan Hardwick Product Manager

Exclusive Blog Posts

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

Converting with Video

A couple weeks ago we posted about the use of video in the car sales world. Website providers everywhere are constantly trying to find ways to convert Browsing Customers into Buying Customers. Here at PGI we have stayed on the cutting edge of technology by building focused packages which pair the videos we take with powerful SEO and Distribution to give you a much higher chance of this conversion.

Converting a Customer needs to be done quickly. Usually we only have a few seconds at best to draw a person in and make them want to stick around long enough to learn the value of what is being offered. 

Statistically speaking, the Online Publishers association tells us that 80% of internet users admit to having watched a video ad in the last 30 days. 46% of these visitors took some action after viewing the ad. 12% of these active visitors actually purchased the product featured in the ad. 

As you can see, making videos available and visible wherever your customers see inventory is crucial to taking advantage of the video craze going on in the market today. Our goal is to transform your inventory into a full fledged moving marketplace aimed solely at Customer Conversion. 

Stay tuned later this week to see our new flagship video account in action!
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