Trade-in values are important key to the online shopping experience, but how can you make the UI better? You have a generic trade-in, value my trade, or “sell us your car” form on your website…. but you’re not getting any leads. Why not? Because, customers today don’t want to fill out text box forms only for a sales rep at the dealership to contact them to learn more about the trade. 

It’s just not the way we operate anymore.

• Trade-in values remain one of the top 4 pain points for consumers today;
• More than 70% of new and used car purchases have a trade-in attached;
• An Auto Trader study showed that 63% of your online shoppers wanted to find trade-in values on a dealership website.

It's time to give your website visitors a trade-in value they could expect to get for their trade… then, help them understand the value by appraising the unit interactively with the same information. There are lots of value my trade tools out there that offer varying UI's and use different data sets.