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Jared Hamilton
From: Jared Hamilton
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LotVantage

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YouTube Helps Dealerships Sell More Inventory

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They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an RV dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can help bring your dealership to the next level in getting more customers and ultimately selling more inventory.   According to Alexa.com, YouTube is the #3 ranked website in the world.  The average user spends 18 minutes on the site.  It’s 20% easier to rank #1 with a video result as compared to a website. Video is a major influence on consumers making a purchase decision.

Drive More Traffic

If you want to drive more traffic to your dealership, utilize a software company that can take your dealership’s data, stitch together photos and descriptions while adding a Human Voiceover all in one video. Taking it to the next level and creating a YouTube channel with consistent brand imaging, a video library, and dealership information will give you even more exposure. 

Capture the lead! 

YouTube videos should engage the consumer to want more information. 

Providing the consumer with an embedded phone number in the video and a link to a landing page with all the details about each vehicle will only increase the customer interaction. Each landing page should also contain additional calls-to-action ranging from financing options to trade in forms along with the dealership’s contact information.

Next Level

Taking it to the next level means ensuring everything you do is mobile.  40% of YouTube views are by mobile users.  Are you utilizing a mobile strategy to engage your customers or are you giving them a poor experience from their phone? 

There are many ways to spend an advertising budget today and a multitude of websites to advertise your inventory.  Making an investment into a video product should be one of these discussions for your dealership to give yourself the opportunity to convert more ads into leads and sell more vehicles. 

 

Dustin Lyons
Very nice article Jason. I agree that web video is so important to dealers that want to stay ahead of the game. It is so much better than just a picture and a price, and by using YouTube you can really help drive more traffic to your store by optimizing your videos. And while showing off the inventory through videos is very important, because obviously that is what we are selling, I highly recommend having video introductions of the sales staff to start building relationships with the customers while they are shopping online to help them to decide to do business with you. By having videos of both the inventory as well as the salesperson, it gives your store credibility and immediately builds trust and rapport.
Grant Gooley
Video is great if the Sales Team will jump on it! Over time this will become the norm and we will say to ourselves "Ha! Can you believe we used to ONLY send emails?"
Stephanie Hammond
Great article Jason! It makes perfect sense. We, as consumers, no matter which industry, do our research online most of the time prior to purchasing. Although reading about the vehicle does provide some great insight, video provides the ability to engage shoppers through sight and sound. Seeing the vehicle on Youtube as though the shopper is right there on the lot really appeals to the emotional aspect of buying and can help foster a relationship between shopper and salesperson before they even shake hands.
Alexander Lau
It definitely does, in that it occupies web equity. Regardless of the lack of vocal quality (robot), these videos occupy web equity and create a phone number entry and backlink to inventory. https://www.youtube.com/channel/UCuhkjOb9REE-TqphJ4f2eOg/videos

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