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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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How Social Media Can Help Sell More Cars

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Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to gain new customers by any means necessary. Radio, Print and TV ads can all have tremendous results but at what cost? Those traditional marketing mediums and budgets are dying. 

As we know, today’s consumer researches their next purchase online and wants to share their thoughts online to get their friends opinions before making the purchase. Why not help them by giving them all the information they are looking for and a way to communicate with you at the same time.

Social Media Grows Followers

This starts with your own staff.  Do they follow the dealership themselves?  Do they ask their friends to like their company?  Encourage the staff to talk about the company and tag the organization on Facebook and Twitter.  This is free advertising for the dealership.

Engage your Audience

This starts with posting relevant information to your Facebook fans and twitter followers.  Let them know about the upcoming specials or just reduced inventory.  What better way to do this then with photos and descriptions of the inventory?  Make the posts likeable, sharable, clickable and able to post comments.   When a consumer clicks on the inventory, bring them to your landing page inside the Facebook application.  Furthermore, utilizing the Inventory applet to display all dealership inventory on Facebook.

Convert

Once a consumer is interested in the vehicle, what are you doing to convert them into a lead?  Make sure your landing pages give multiple options to gather more information about the consumer including credit applications and appointment setting.  Connecting all of this back to your CRM gives you the ability to manage everything from start to finish.

Grant Gooley
Thanks Jason for sharing these points on social! Just wanted to add to the post. A great aspect of Facebook is that you can actually upload your entire DMS and invite everyone to Facebook! We all know 80 - 90% will have an account. Once you upload the CSV file, watch the likes grow... even better, they are all your customers, so engagement is great!
Alexander Lau
This tool is a lovely little demon, that will help you convert customers easier @ http://www.tweetattackspro.com along with https://app.needtagger.com/get-started. http://i.imgur.com/CnkunWN.jpg ATTACK YOUR CUSTOMERS, DO NOT SIT BACK AND WAIT FOR THEM TO COME TO YOUR BORING POSTS. DON'T SPEND MONEY ON TWITTER ADS IF YOU CAN FIND CUSTOMERS IN YOUR OWN BACKYARD.
Alexander Lau
^ How To Find Auto Leads on Twitter http://www.needtagger.com/how-to-find-auto-leads-on-twitter

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