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Jared Hamilton
From: Jared Hamilton
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LotVantage

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

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New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

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Quick Note: Posting in ALL CAPS Makes Your Listings Hard to Read

Caps Lock

There's something strange happening on Craigslist, eBay Motors, social media, and other inventory listings pages. More dealers seem to be trying to highlight their listings by use all caps. Let's see how that looks in the next paragraph.

THIS IS WRITTEN IN ALL CAPS. WE SEE STUFF LIKE THIS ALL THE TIME ON THESE LISTINGS SITES. IT IS MORE THAN JUST ANNOYING. IT MAKES THE LISTING HARDER FOR MANY PEOPLE TO READ. IF YOU'VE MADE IT THIS FAR, THAN YOU'RE PROBABLY NOT ONE OF THOSE PEOPLE, BUT SCIENCE HAS SHOWN THAT SOME PEOPLE HAVE A DIFFICULT TIME READING IT. EVEN IF THIS LOOKS OKAY TO YOU, IT DOESN'T LOOK OKAY TO SOME OF THE PEOPLE VISITING YOUR LISTINGS.

This isn't even as long as some of the paragraphs we see on dealer listings.

There is an argument that can be made that all-caps can be effective in headlines. For this, we have no objections because it's much shorter. In fact, it may very well have an effect, though our data shows little difference. The words themselves are what really matter.

On listings sites, having the right message is more important than how you publish it, so if you're dead set on all-caps, we won't object. With that said, we recommend against it.

Megan Barto
I didn't read your part which was in all caps. Its too difficult to rea . Lol I've found that quite often on chat, customers type in all caps. Maybe its necessary for their jobs, but its quite annoying.

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