Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
LotVantage

LotVantage

Exclusive Blog Posts

How to Trade Binary Options Successfully

How to Trade Binary Options Successfully

Binary options are the new age trading. It sounds pretty simple: you invest your money, choose one platform, choose a broker. Choose a strategy you’l…

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

Quick Note: Posting in ALL CAPS Makes Your Listings Hard to Read

Caps Lock

There's something strange happening on Craigslist, eBay Motors, social media, and other inventory listings pages. More dealers seem to be trying to highlight their listings by use all caps. Let's see how that looks in the next paragraph.

THIS IS WRITTEN IN ALL CAPS. WE SEE STUFF LIKE THIS ALL THE TIME ON THESE LISTINGS SITES. IT IS MORE THAN JUST ANNOYING. IT MAKES THE LISTING HARDER FOR MANY PEOPLE TO READ. IF YOU'VE MADE IT THIS FAR, THAN YOU'RE PROBABLY NOT ONE OF THOSE PEOPLE, BUT SCIENCE HAS SHOWN THAT SOME PEOPLE HAVE A DIFFICULT TIME READING IT. EVEN IF THIS LOOKS OKAY TO YOU, IT DOESN'T LOOK OKAY TO SOME OF THE PEOPLE VISITING YOUR LISTINGS.

This isn't even as long as some of the paragraphs we see on dealer listings.

There is an argument that can be made that all-caps can be effective in headlines. For this, we have no objections because it's much shorter. In fact, it may very well have an effect, though our data shows little difference. The words themselves are what really matter.

On listings sites, having the right message is more important than how you publish it, so if you're dead set on all-caps, we won't object. With that said, we recommend against it.

Megan Barto
I didn't read your part which was in all caps. Its too difficult to rea . Lol I've found that quite often on chat, customers type in all caps. Maybe its necessary for their jobs, but its quite annoying.

 Unlock all of the community & features  Join Now