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Jared Hamilton
From: Jared Hamilton
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LotVantage

LotVantage

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Hyper-Local Classifieds: The Most Important Trend in Automotive for 2015

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The automotive industry has been abuzz for the last couple of years with the rise of hyper-local marketing. It's a trend that has helped to bolster the importance of search and social, but most 3rd-party sites have had to use filters to localize their listings. That is changing in 2015.

Craigslist has always been a leader in hyper-localization. Their core has been to be the online equivalent of the local newspaper classified advertisement sections since the beginning. They have been the largest hyper-local website in America, coming in at #11 on the Alexa website rankings. That distinction has changed, at least in the automotive arena. eBay Motors Local is the latest variation on the hyper-local theme.

Dealers who want to take full advantage of the rise of hyper-local advertising need to embrace both of these tremendous sales platforms. We're proud to be one of the few in the industry to offer a tool for publishing to both.

With ebay Motors Local, dealers will be able to target the bulk of their inventory to local buyers within a 200-mile radius. Selling cars on eBay has always been important, but many have used it to only promote their more exotic vehicles or hard-to-find cars. Now, they can get incredible exposure to their entire inventory.

Now, eBay Motors is great for more than just shipping vehicles across the country. The rise in popularity of the hyper-local model is why eBay Motors has embraced it and it makes perfect sense for the consumer as well. As we all know, most people want to touch and feel a vehicle before buying it. The biggest challenge with eBay Motors has always been that it can only appeal to a certain type of buyer. Thanks to the new model, it can appeal to anyone.

Initial numbers have been extremely favorable and it's an exciting time for dealers who are taking advantage of all of these incredible hyper-local venues while they're still relatively wide-open.

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