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Jared Hamilton
From: Jared Hamilton
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LotVantage

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Exclusive Blog Posts

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

Hyper-Local Classifieds: The Most Important Trend in Automotive for 2015

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The automotive industry has been abuzz for the last couple of years with the rise of hyper-local marketing. It's a trend that has helped to bolster the importance of search and social, but most 3rd-party sites have had to use filters to localize their listings. That is changing in 2015.

Craigslist has always been a leader in hyper-localization. Their core has been to be the online equivalent of the local newspaper classified advertisement sections since the beginning. They have been the largest hyper-local website in America, coming in at #11 on the Alexa website rankings. That distinction has changed, at least in the automotive arena. eBay Motors Local is the latest variation on the hyper-local theme.

Dealers who want to take full advantage of the rise of hyper-local advertising need to embrace both of these tremendous sales platforms. We're proud to be one of the few in the industry to offer a tool for publishing to both.

With ebay Motors Local, dealers will be able to target the bulk of their inventory to local buyers within a 200-mile radius. Selling cars on eBay has always been important, but many have used it to only promote their more exotic vehicles or hard-to-find cars. Now, they can get incredible exposure to their entire inventory.

Now, eBay Motors is great for more than just shipping vehicles across the country. The rise in popularity of the hyper-local model is why eBay Motors has embraced it and it makes perfect sense for the consumer as well. As we all know, most people want to touch and feel a vehicle before buying it. The biggest challenge with eBay Motors has always been that it can only appeal to a certain type of buyer. Thanks to the new model, it can appeal to anyone.

Initial numbers have been extremely favorable and it's an exciting time for dealers who are taking advantage of all of these incredible hyper-local venues while they're still relatively wide-open.

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