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Jared Hamilton
From: Jared Hamilton
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LotVantage

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Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Hyper-Local Classifieds: The Most Important Trend in Automotive for 2015

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The automotive industry has been abuzz for the last couple of years with the rise of hyper-local marketing. It's a trend that has helped to bolster the importance of search and social, but most 3rd-party sites have had to use filters to localize their listings. That is changing in 2015.

Craigslist has always been a leader in hyper-localization. Their core has been to be the online equivalent of the local newspaper classified advertisement sections since the beginning. They have been the largest hyper-local website in America, coming in at #11 on the Alexa website rankings. That distinction has changed, at least in the automotive arena. eBay Motors Local is the latest variation on the hyper-local theme.

Dealers who want to take full advantage of the rise of hyper-local advertising need to embrace both of these tremendous sales platforms. We're proud to be one of the few in the industry to offer a tool for publishing to both.

With ebay Motors Local, dealers will be able to target the bulk of their inventory to local buyers within a 200-mile radius. Selling cars on eBay has always been important, but many have used it to only promote their more exotic vehicles or hard-to-find cars. Now, they can get incredible exposure to their entire inventory.

Now, eBay Motors is great for more than just shipping vehicles across the country. The rise in popularity of the hyper-local model is why eBay Motors has embraced it and it makes perfect sense for the consumer as well. As we all know, most people want to touch and feel a vehicle before buying it. The biggest challenge with eBay Motors has always been that it can only appeal to a certain type of buyer. Thanks to the new model, it can appeal to anyone.

Initial numbers have been extremely favorable and it's an exciting time for dealers who are taking advantage of all of these incredible hyper-local venues while they're still relatively wide-open.

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