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Jared Hamilton
From: Jared Hamilton
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LotVantage

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Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Hyper-Local Classifieds: The Most Important Trend in Automotive for 2015

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The automotive industry has been abuzz for the last couple of years with the rise of hyper-local marketing. It's a trend that has helped to bolster the importance of search and social, but most 3rd-party sites have had to use filters to localize their listings. That is changing in 2015.

Craigslist has always been a leader in hyper-localization. Their core has been to be the online equivalent of the local newspaper classified advertisement sections since the beginning. They have been the largest hyper-local website in America, coming in at #11 on the Alexa website rankings. That distinction has changed, at least in the automotive arena. eBay Motors Local is the latest variation on the hyper-local theme.

Dealers who want to take full advantage of the rise of hyper-local advertising need to embrace both of these tremendous sales platforms. We're proud to be one of the few in the industry to offer a tool for publishing to both.

With ebay Motors Local, dealers will be able to target the bulk of their inventory to local buyers within a 200-mile radius. Selling cars on eBay has always been important, but many have used it to only promote their more exotic vehicles or hard-to-find cars. Now, they can get incredible exposure to their entire inventory.

Now, eBay Motors is great for more than just shipping vehicles across the country. The rise in popularity of the hyper-local model is why eBay Motors has embraced it and it makes perfect sense for the consumer as well. As we all know, most people want to touch and feel a vehicle before buying it. The biggest challenge with eBay Motors has always been that it can only appeal to a certain type of buyer. Thanks to the new model, it can appeal to anyone.

Initial numbers have been extremely favorable and it's an exciting time for dealers who are taking advantage of all of these incredible hyper-local venues while they're still relatively wide-open.

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