Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.


Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

3 Reasons Dealers Should Post Inventory on Social Media


Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.

Studies show that people do not go to social media to search for vehicles, which is the primary reason that many believe it's not a good idea to post inventory there. The reasoning is sound, but there's an important flaw in many of these studies. They will ask if people go to social media to search for vehicles. They don't, just as people don't go to television or turn on their radio to search for vehicles, either. That doesn't make it any less valid.

Here are three reasons that we believe dealers should post their vehicles on sites like Facebook and Twitter. Not everyone will agree, and that's the wonderful part of social media. Nobody has a definitive answer. They only know what has worked and what hasn't worked for them. For many of our clients, posting inventory to social media works for the following reasons. These are simply opinions and we respect everyone's stance on the issue.

Relevant Content Trumps the Fluff

It is still very popular for some dealers and vendors to post content that doesn't necessarily apply to a dealership's core business. The idea is that by posting content that has an opportunity to be appreciated by the masses, that they will become more popular and visible.

We have found that the decline of organic reach has put a damper on this strategy, particularly on Facebook. We position our dealers with content that is relevant to the dealership and the automotive industry. Inventory is very relevant and people expect to see car dealers posting their cars just as they expect to see the Sears Facebook page posting information about their merchandise.

Social Signals for Organic Search Rankings

This is the most controversial of the reasons. Depending on which SEO expert you ask, they will usually either dismiss social signals based upon information given by Google or they'll embrace social signals based upon their experiences or studies by other SEO experts.

We are not SEO experts, but we have discussed the idea of posting inventory on social media and the potential benefits. Even those who were skeptical of the practice said that it definitely wouldn't hurt. Those who believe in social signals for organic search rankings tell us that it's a great idea as long as it's not overdone.

People DO Get Buying Ideas from Social Media

The people who are seeing your social media pages and profiles often do so because posts appear in their feed. Others visit the pages directly from links of the dealership's website or from search engines since many social media sites rank well for the dealership's name.

Is posting inventory going to generate a tangible bump in traffic, leads, and sales? No. Will it have a chance of doing so? Yes. As with all of our tools, it all comes down to time spent and since we believe that social media is important without being something that demands a ton of time, we believe that inventory is a great way to make the pages productive without being a hassle.

They might not be going to social media sites to search for cars, but if they're in the market and they end up seeing it, there's a chance that they will click and inquire.

As we posted on our blog, we believe that there are strategies dealers can implement to do even more with social media, but doing so requires a greater investment of time and energy. By keeping it simple, relevant, and effective, we know that an alternative to the big investment is to keep your presence strong through good content and the occasional inventory post.

Dave Rozek
A few here and there isn't a bad thing, but over engaging with tons cars and not relevant content or articles that do not relate to the community will get you ignored eventually. A good strategy is key for all dealers. Just need to have the right person that is passionate about the process and that is where we fail by not having the right person that can connect through different social media venues.

 Unlock all of the community & features  Join Now