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Lucas Pate

Lucas Pate Founder

Profile

Name: Lucas Pate
Title: Founder
Company: Department 14 Marketing
Phone: Private
Location: Private , Private
Summary:
Lucas is a creative and thought-leading marketing professional whose career has spanned many industries. He has worked as a consultant for Nissan North America and GM to produce campaigns and strategies resulting in ROI increases for dealerships and OEMs.

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Blog Posts

What's the Deal With Split Deals?

What's the Deal With Split Deals?

We have all had one time or another where we had to split a deal. Splitting that deal, however, was often easier said than done. Once we had an agreem…

Top Reasons to Avoid the Island Mentality When it Comes to Meetings

Top Reasons to Avoid the Island Mentality When it Comes to Meetings

Week after week we have the same meeting at the dealership. That is the GM sitting down with each department manager to review where they are at, projectio…

Customer Experience Upgrades in 3 Simple Steps

Customer Experience Upgrades in 3 Simple Steps

Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair …

Horizons Are Bright - Multi-Touch Attribution Makes an Entrance

Horizons Are Bright - Multi-Touch Attribution Makes an Entrance

Attribution is a constant source of frustration for dealership managers, especially since online shopping entered the scene over the last 15 years. The aut…

Rock’s Rants: Service Advisors and Phones

Rock’s Rants: Service Advisors and Phones

It's 7:00 a.m. and your dealership's service lane is filled with customers and their vehicles. As a service advisor, your job is to greet these cus…

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