Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Lucas Pate

Lucas Pate Founder

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Don't Drive Social Media on Empty

Businesses “Do” Social Media

0e920a5c6cfda70293fc15bafd09a987.png?t=1 The reason is that companies are really great at advertising – that is, they are are really great at shouting “look at me, look how awesome I am,” but social media was created as a platform for people to interact. So often we hear jargon like “engage on social media” tossed around marketing meetings, but what does that mean?  I’m here to tell you that it really is something so simple – HAVE A CONVERSATION.

Recently I was looking at post from on Facebook from a business and someone commented below the post. That business never acknowledge the comment. Effectively ignoring the person. This is the equivalent of walking into a room telling a really neat story about your day and then when someone in the room tries to ask you a question about your story – you act like they aren’t even there. We assume (incorrectly) that people won’t be offended because this is happening in cyberspace.

Get Social about Social Media Marketing

The lesson to be learned here is that you can’t shout into the void all the time and expect to see any “engagement” on social media. You must participate. Yes you should certainly post things that people find interesting, post important ads, and promotions, but you also have to interact SOCIALLY when people respond to those posts. This can prove to be a daunting task for some businesses. The time commitment can be too much, some businesses don’t know how to respond to disgruntled customers on social platforms, and others think that constantly talking (never listening or responding) is “good enough” for their business. But to truly leverage the power of social media – you have to interact with the people and nuances of each platform, and each one has a personality and community that is unique.

 Unlock all of the community & features  Join Now