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Lucas Pate

Lucas Pate Founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Don't Drive Social Media on Empty

Businesses “Do” Social Media

0e920a5c6cfda70293fc15bafd09a987.png?t=1 The reason is that companies are really great at advertising – that is, they are are really great at shouting “look at me, look how awesome I am,” but social media was created as a platform for people to interact. So often we hear jargon like “engage on social media” tossed around marketing meetings, but what does that mean?  I’m here to tell you that it really is something so simple – HAVE A CONVERSATION.

Recently I was looking at post from on Facebook from a business and someone commented below the post. That business never acknowledge the comment. Effectively ignoring the person. This is the equivalent of walking into a room telling a really neat story about your day and then when someone in the room tries to ask you a question about your story – you act like they aren’t even there. We assume (incorrectly) that people won’t be offended because this is happening in cyberspace.

Get Social about Social Media Marketing

The lesson to be learned here is that you can’t shout into the void all the time and expect to see any “engagement” on social media. You must participate. Yes you should certainly post things that people find interesting, post important ads, and promotions, but you also have to interact SOCIALLY when people respond to those posts. This can prove to be a daunting task for some businesses. The time commitment can be too much, some businesses don’t know how to respond to disgruntled customers on social platforms, and others think that constantly talking (never listening or responding) is “good enough” for their business. But to truly leverage the power of social media – you have to interact with the people and nuances of each platform, and each one has a personality and community that is unique.

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