Do you know how important is it to use backlinks? Surely, you have listened about the importance of backlinks from an SEO company. But how important are they? Will you be satisfied with the single word answer? Do you think that it can be answered in a “Yes or No” form?

Before you know the importance, you need to know backlinks more. You need to know how they work. Firstly, get all the basic information about backlinks. After that, you will decide on your own why it is important to use them. We are not here to change your opinions. But we are here to clear your doubts with the right information. So without wasting time let's start knowing backlinks more.

In this post we will talk about three important things: 

• Part 1: Understanding Backlinks.
• Part 2: Benefits of Backlinks.
• Part 3: How to Get Backlinks.

PART 1: Understand The Backlinks

First of all, you have to understand backlinks. Mostly everyone has heard from an SEO company that there are some links redirecting traffic to your source. But they are a more important thing than just a redirecting link.

What Are Backlinks?

As we have mentioned, backlinks are linked to your website from other websites. You can get backlinks from as many sites as possible. You can ask directly for backlinks or you can opt for SEO packages to do this. We will discuss it in Part 3 of this post to know more about the ways to get backlinks. 

How do Backlinks work?

Backlinks make sure that your website is a renowned one. It not only attracts visitors and searchers, but search engine crawlers also love backlinks. Crawlers or search engine spiders will find your website more relevant to your targeted search queries. 

PART 2: Benefits Of Backlinks

An SEO company can tell you thousands of benefits of backlinks. Many companies are selling backlinks to their clients. But the more important thing is that it gives you an advantage in SEO or not. So let's find out some of the major advantages we get through backlinks. After this, we will try to know more about the ways to get more backlinks easily.

Advantages Of Backlinks

Following are some pros of backlinks:

High Ranking

The first and very common advantage is high ranking. If you are using backlinks for your website, then your website will rank higher. You can check many higher-ranking pages, they will have more backlinks as compared to competitors. 

Good Reputation

A good number of backlinks can help you get a good online reputation. Your website will be seen as an authentic one by visitors and search engines also. That is why search engines will recommend your website in their SERPs (Search engine result pages).

Crawlers Find You Easily

What happens when a searcher searches a keyword on Google? At such time, Google sends its crawlers to find the most relevant websites to show on the SERP. The crawlers use very deep and hard to understand (for humans) algorithms to rank websites. But if you have backlinks then crawlers find you easily and rank you on the first page.

Relevant Traffic

You will get more relevant traffic if you use backlinks. An SEO company may not tell you, but you will get a huge amount of relevant traffic from backlinks. It will be easy to convert this traffic into sales. 

Branding

If you get some backlinks from popular websites, then don't worry about branding. These backlinks will make your website a brand in front of the readers of a backlink source website.