Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Mansi Rana

Mansi Rana Managing Director

Exclusive Blog Posts

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

Challenge Past Positions

Challenge Past Positions

  The strategies that at one time made you successful may be limitations in the future. Rethinking positions is a great way for your business…

Internet Scheduling is Increasingly Popular, But Are You Doing It Right?

Internet Scheduling is Increasingly Popular, But Are You Doing It Right?

Like all industries, customers are heading online more often for automotive service. The 2019 J.D. Power Customer Service Index Study shows a 40 percen…

DSES 2019 Keynote Videos

DSES 2019 Keynote Videos

If you missed DSES 2019 you missed out on amazing keynote and breakout speakers. You had to be there to gain insight and network with those on the front li…

Why You Should You Never Compromise with Your Brand Reputation

 

 

There are very few things that one should ever compromise on in life and one of the things that you never compromise on includes your brand reputation. There are numerous reasons why this is something that you wouldn’t want to do, including the fact that your clients wouldn’t trust you. You want to ensure that your brand reputation is something that you are keeping intact, so here are some reasons to never compromise your reputation.

Why You Shouldn’t Compromise

There is something that you should make sure that you are never doing to your business and that is compromising the reputation of your brand. There are a few reasons that you would want to make sure that you are never doing this, such as:

  • You would lose clients –

If your reputation is suffering, then you are more likely to lose the clients who see that. The more clients you lose the more income you are going to lose and the less chances you are going to have of getting more new clients. Nobody wants to work with a company that doesn’t value the reputation of their own business, so if you want to keep them you have to have a good reputation.

  • Diminished trust level –

Another reason that you wouldn’t want to compromise on the brand reputation is because then it would affect the trust level. The lower the reputation of your brand is, then the less trust customers and potential customers would have in your brand. Trust is something that all customers would be looking at and if they don’t trust you, then they aren’t going to get what they need from you nor will they recommend you to others.

  • Hard to get back –

Also, you should make sure that you are aware that once you have a bad reputation when it comes to your business it can be hard getting it back. This is why you wouldn’t want to damage it since it will take more work to get it back to where it once was than to build it up again. This is one of the biggest reasons that you should ensure that you are keeping your reputation the best that it can be.

  • Damages the business –

Another aspect that you need to think about is the damage that it will do to your business even if you don’t think it will. This will happen if you compromise on the reputation or if you don’t even bother to keep up with it. You need to make sure that you are watching what is happening and doing damage control as required.

It is extremely critical that you are keeping tabs on the reputation of your business and that you aren’t doing anything that would compromise it. This would have severe and adverse effects on the business in terms of the customers that would purchase from you as well as the money that you are making.

You might think that you can ignore or even compromise the reputation management services of your business, but that is a huge mistake. There are many reasons that you shouldn’t do this because once you have a bad reputation everyone knows it is hard to get a good one back. Also, you want to make sure that you are going to be able to keep and bring in more clients over time and if you don’t have a good reputation then that isn’t going to be happen. Not only that, but you customers aren’t going to trust you if you don’t have a sparkling reputation, so make sure that yours is the best that it can be.

 Unlock all of the community & features  Join Now