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Marc Bellacosa

Marc Bellacosa Senior Advisor

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Tired of factory required training? Never!

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Yesterday I attended some factory required training, warranty training to be exact. Yes, I know what you're thinking, warranty again, how many times can they beat this stuff into our heads! After 20 years of being a Fixed Ops Manager, I have definitely had my fill of warranty rules, regulations, and especially the dreaded audit! Each manufacturer does it differently, but in the end, they are all basically the same. But not this time, this class was actually teaching us how to make more money, and get every flag hour we deserved!

At first, I thought maybe I went into the wrong conference room, but no... there on the table was my tent shaped name card, handy workbook and the famous cheap pen. Can't they afford a pen that will last through the class? So there I was, saying to myself, "try and take one good thing back with you, and the meeting will be a success" Never heard that before, right? Not only did I take numerous great ideas back with me, I was actually energized when I left the meeting! My point to this whole thing is, never turn down, or keep your employees from attending any training that is provided by the dealer or factory, ever! As a Service Director, we all get tired of being short handed due to the  constant demands of continuous required technician, advisor or support training.

We need to remember back when it was us moving up in the ranks, and let our employees enjoy the benefits of "free knowledge" just like we did. The best part of the day was seeing my newest addition to our warranty team suck up the information and diligently write it all down. Man, I can't remember the last time I did that! How do you feel about the factory's high demands on training standards? Are they over the top, just right, or too little?

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