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Hello friends – if you are reading this, then most likely you have already bought into the idea of a CRM and probably are leading the charge at your dealership for adoption and usage, as am I.
This is our basic story – we have been successful for 40 years now selling cars. Now with the digital age – I truly believe in having a CRM. But I want to reach out to the friends here and be an devil’s advocate (aka salesperson and manager) – and pose the question, Why?
Why should I use this system when what I have been doing for 5, 10, 40 years works? Why should I use something that is far different than I have ever done? Why change what is working now? Why?
So to you my dealers, vendors, and friends of the car business – what is your answer? Why should we as dealers, managers, and salespeople embrace a CRM?