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Jared Hamilton
From: Jared Hamilton
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Marc McGurren

Marc McGurren Partner

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

To CRM or not to CRM, that is the question...

Hello friends – if you are reading this, then most likely you have already bought into the idea of a CRM and probably are leading the charge at your dealership for adoption and usage, as am I.

This is our basic story – we have been successful for 40 years now selling cars.  Now with the digital age – I truly believe in having a CRM.  But I want to reach out to the friends here and be an devil’s advocate (aka salesperson and manager) – and pose the question, Why? 

Why should I use this system when what I have been doing for 5, 10, 40 years works?  Why should I use something that is far different than I have ever done?  Why change what is working now? Why?

So to you my dealers, vendors, and friends of the car business – what is your answer?  Why should we as dealers, managers, and salespeople embrace a CRM?

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