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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Marc McGurren

Marc McGurren Partner

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

To CRM or not to CRM, that is the question...

Hello friends – if you are reading this, then most likely you have already bought into the idea of a CRM and probably are leading the charge at your dealership for adoption and usage, as am I.

This is our basic story – we have been successful for 40 years now selling cars.  Now with the digital age – I truly believe in having a CRM.  But I want to reach out to the friends here and be an devil’s advocate (aka salesperson and manager) – and pose the question, Why? 

Why should I use this system when what I have been doing for 5, 10, 40 years works?  Why should I use something that is far different than I have ever done?  Why change what is working now? Why?

So to you my dealers, vendors, and friends of the car business – what is your answer?  Why should we as dealers, managers, and salespeople embrace a CRM?

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