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Jared Hamilton
From: Jared Hamilton
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Marc McGurren

Marc McGurren Partner

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

#SeekTruth

Will the real industry experts please stand up?!!?!

As I sit on the plane heading back from DD10 my head is a spinning.  So much information from SO many voices in such a small amount of time. #Overwhelmed.  I would call myself a pretty smart guy, but I am by no means an expert at all things digital marketing.

What I am is a car guy that is passionate about this business and loves to take care of customers.  I have enough knowledge to make educated decisions…as well as to get me in trouble.

With that said I can’t help but feel for some dealers who are finally entering this “internet world” of the automotive industry and are just plain ignorant, and I mean this in the best possible description.

ig·no·rant/ˈignərənt/Adjective

Lacking knowledge or awareness in general

Many dealers lack the basic knowledge or awareness in general to make educated decisions.  With 100+ vendors reaching at us as we walk through the shark-infested waters in the expo hall, it truly is hard to believe and know who the real experts are.  Who are the ones we should trust? What is really the best thing for my organization?

As I sat on a panel next to Shaun Raines from ReachLocal he was asked the question what should we as dealers look to find and get out of DD10.  Shaun’s one word answer truly hit home – “truth”.  Seek the truth.  Look for it high and low and don’t take anything less.  Translated: don’t get bamboozled, razzle-dazzled, or taken advantage of. 

So – how do we do that?  How can we sort through the muddy waters of Vendorville?  My advice is simple…go with the companies that have been there and done that. Lived it. Loved it, and have other clients that can scream to the roof tops on how great they are

Just as our customers are looking at our online reputations, we must do the same.  We must hold the light and mirror up to the vendors we pay month in and month out.  We must utilize each other; Driving Sales Vendor Ratings, other forums, and all other sources we have at our fingertips.  We must not forget we are the customers.  We are the ones that make this thing go around.  Don’t settle for anything less.

Bottom line, do you homework, dig around, and don’t be afraid to #justsayno and #seektruth.

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