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Marc McGurren

Marc McGurren Partner

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Dealertrack + eCarlist. A Dealer's Perspective

 

eCarlist + DealerTrak Acquisition Vision

Yesterday was just like any other morning in my life.  I get in, take a look at the leads our dealerships received from the night before, and then check my morning news and Facebook status updates (yes – news and Facebook checking go hand in hand, along with my cup of joe).  My heart jumped a touch when I saw Len Critcher’s post that DealerTrack is acquiring eCarlist.  I will be honest – my first thought was how happy I was for Len and his team, my second thought was, well…what is going to change for me as a dealer.

It’s no secret that I am a fan of eCarlist and their team.  I have worked with them for over the past two years to build suite of solutions for our dealerships that can go toe-to-toe with any dealer in the country.  So with a publicly traded company now acquiring this “boutique company”  it really made me wonder what and how they do business is going to change. 

I had the chance to talk with Len and ask him some very pointed & blunt questions about this acquisition and how it will affect their dealer body me.  To say I walked away more confident in where this company is going and where it will be is an understatement.  The theme that resonated in everything Len spoke about was that this partnership will help eCarlist become what it was created to be: a leader, innovator, and true asset to the dealers around the country.

If you have ever had a chance to talk with Len you know that he is a visionary and is usually thinking 5, 6, or 20 steps past the here and now.  After asking Len directly, “how will this help me as a dealer today, and a year from now,” he very succinctly told me that he now has more resources, tools toys, and a distribution channel to allow his vision to be created at a much faster pace yet still keep the same level of customer service and innovation they are known for.  Thus, as a dealer, we will have more intelligent tools to help us buy, sell, and market our vehicles.

I also felt much more comfortable about who will be running eCarlist and ultimately how it will be ran.  Len and the leadership staff at eCarlist will be staying intact and virtually no major changes of leadership will be taking place (now or anytime soon).  DealerTrack loves the fluid and responsive nature eCarlist is able to operate in which is what has allowed them to adapt and change to the current market conditions of our industry.

The excitement and confidence I heard in Len’s voice is very magnetic.  You can’t help but be excited for a team who truly loves to create and wage war within themselves to be the absolute best at what they do.

eCarlist will be a force to be reckoned with in the coming months and years.   They have been quietly leading an innovation charge in our industry.  As of yesterday...quiet is no longer a part of their business plan.  

 

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