Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Wordpress. Simple. Easy. Effective.
We all know (or at least have an idea) of how simple, easy, and effective a wordpress site is for a car dealership. Given the time, energy, and resources Wordpress is built in such a way that virtually anyone can take advantage of it.
There is just one small problem for most of us inside the dealership. Time.
Not only do we have to manage our websites, manage and evaluate our lead providers, work on the ever changing Google game, as well as every other responsibility we have…at the end of the day we still have to sell cars.
This is where CarDealerPress comes into play. I had the opportunity to chat with Mike Fitzpatrick, VP of Sales and Marketing of DealerTrend last week and discuss their new product, CarDealerPress. Mike and their team’s philosophy and passion is to come alongside dealers and give them the tools to take control back to their digital marketing platform.
They see and know the benefit of using a Wordpress site for a car dealer but also recognize we are short on time and/or really don’t have the resources to do it right. On one of their training sites www.sellingcarsonlineacademy.com they show you how to built a website in UNDER 5 MINUTES!
So what is CarDealerPress? Basically it is a Wordpress market place for car dealers. You have the ability to download Wordpress plugin’s for your inventory, mobile site, rebates and incentives through AIS, dynamic SEO for inventory, staff page, carfax integration, virtual showroom, credit app, as well as dynamic video with voice over and then load those into your Wordpress site.
You can buy these features a la carte or if you don’t even want to do it yourself Mike and their team will be offering a “one stop shop” Wordpress Premier website for approximately $499/month. They build it out for your team and you manage it, change it, and manipulate as you see fit. They are always just a phone call a way to help or search their forums for help as well.
I was truly impressed with CarDealerPress – it’s not just fancy widget – rather I see it as a valuable tool I could use (if and when I build out my own Wordpress site). For those that are hands on with Wordpress – this is an ABSOLUTE MUST! Take a look around. It will only get bigger and better as more and more developers add their own plugins.
For those (such as myself) without any dealership Wordpress sites – this is a tool that will get you to where you want to go without breaking the bank. I am truly excited to see how this will grow and transform into a vast network for us as dealers to use with our WP sites.
Kuddos to the team at DealerTrend for putting together a great product.