Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
The more and more I think about this years DSES and the lineup we have the more and more I get excited. And I will be honest, I feel a little giddy like its the first day of school back in 5th grade. I believe that of any and all conferences I have ever attended this is the one that I am most pumped and excited about.
So why I am I on the verge of giddiness? Expectations. I am expecting to walk away a better dealer, digital marketer, and without getting too philosophical, a better person. There will be world class industry leading speakers, CEO's of some of the largest companies in our business, and some of the most progressive and forward thinking dealers in the country that I get to rub shoulders with. Talk with. Share with. And just be a digital marketer with.
I am humbled to be a part and next to so many wonderful people as I get to speak at one of the break out sessions. I will be speaking to Processes Principles, Passion, & Paying Attention and how those four pillars have allowed our team to be one the best General Motors Internet dealers in the nation out of a small town of 25,000 people right outside of the Dallas/Fort Worth Metroplex.
It's the end of the month and some of you that are attending DSES haven't thought twice about the coming weeks in Vegas. What I am challenging myself as well as you the reader is to come with expectations. Come with wanting to walk away with actionable material that will take your dealership's digital marketing strategies to the next level. I am getting out of my comfort zone and going to network like crazy. Not for the sake of rubbing elbows with some of the "who's who" of our industry, but for the sake of I want learn and grow from those that have gone before me. I want to stand on their shoulders and help lead the charge of being the best digital marketing strategist I can be.
I have huge expectations and look forward to seeing old friends, making new ones, and ultimately walking away changed.
Expect great things for DSES11.