Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Mark Begley

Mark Begley National Director of Sales

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

How quickly can you say "YES?"

ebb5a621cceb4f1db24d3365554b3199.jpg?t=1At Autosoft, we pride ourselves on customer service and have done so for over 25 years. So when a current customer’s service manager walked out without notice, the general manager was at a loss for what he was going to do. The parts manager just joined the team, the old advisor quit and the new advisor wasn’t due to start for another week. That left him with a brand new crew with no experience and a service department without the ability to wait on customers!!! Out went the phone call to the local business development manager… “can you help?”

This is where my question comes in… Does your staff have the training, knowledge and empowerment to understand how to answer this question? Do they know how critical it is to answer quickly and with enthusiasm?

A customer seeking help is going to be your best advocate or worst reference based upon the way your staff answers the question and with what kind of attitude. What value could you possibly place on this customer if you were able to help him out of the problem? Do you think he would share that experience, especially in today’s environment of social media? Do you think he would share if you couldn’t help him?

Fortunately, the answer from our local rep came swiftly and very professionally as a resounding “YES.” Even though we sell training and we obviously had this customer at a disadvantage, our answer was to extend a hand, get the customer back up and running and THEN offer additional training, if so desired, for additional people on his staff to be cross-trained. But the customer’s immediate needs came first.

Training is critical. The time to know how your staff will answer is BEFORE the question is asked.

Megan Barto
We're always quick to help - see my blog post about titles. I don't have a title at my store, because I'm here to help my customers with whatever they need!
Mark Begley
Excellent to know Megan!
Megan Barto
I really wish more people (even in general society) would adapt this mentality - just because it isn't your job doesn't mean you can't do it!
Mark Begley
Megan, I find more and more people are becoming very self centered an self serving. If it doesn't affect them or benefit them, they don't care. What happened to the days where we held a door for someone, helped someone across the street, gave directions, said excuse me...??? People are so wrapped up in themselves that their "selfies" are all they care about. So when you come across an individual or a company that is truly focused on the customer, they really stand out and are remembered. Giving good service is easy and it's FREE. If you are reading this and are in the customer service industry remember to always give your best. I don't care if the customer appreciates it or not, give them the royal treatment!

 Unlock all of the community & features  Join Now