Mark Conner is Senior Vice President of Channel Strategy at LotLinx. He brings years of experience as a leader of marketing and e-commerce initiatives for automotive dealership groups, after spending over 19 years working for Lithia Motors, a Fortune 500 company, as both an assistant vice president of service operations and assistant vice president of marketing. Mark has been recognized for strategy development and innovative leadership. His track record of driving high ROI for car dealers has made Mark a highly sought after industry speaker, with engagements at Kain Automotive, Digital Marketing Strategies Conference, Digital Dealer, Driving Sales and more. Mark attended the National Automobile Dealer’s Academy (NADA) where he studied Accounting, Variable Operations and Fixed Operations. He also received a certification from Cornell University for Marketing Strategy for Business Leaders. He got his start in the automotive industry as a service manager for Kuni Cadillac and BMW.