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Mark Dubis

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Mark Dubis Blog Posts

Why Dogs are Not Good at Math

Why Dogs are Not Good at Math

Dogs are Man’s best friend.  They get excited when we come home, they want to hang out with us, run along a path, and play fetch.  When we …

We’re Not Mediocre, We just look that way.

We’re Not Mediocre, We just look that way.

Nobody starts out their business or career and says, “I want to strive to be a mediocre success.”  The initial goal sets a target for a hi…

It’s Okay to be a Mediocre Dealership

It’s Okay to be a Mediocre Dealership

In today's society there are only two things people talk about: the bad and the outstanding experiences. Companies who are mediocre don’t garner …

Things No Customer Said, Ever!

Things No Customer Said, Ever!

There is no doubt that auto dealers today have a dizzying array of challenges and marketing channel confusion.  More media channels, the pressure to m…

Trump Candidacy: Lessons for the Auto Industry

Trump Candidacy: Lessons for the Auto Industry

After a rocky start announcing his candidacy for the Presidency of the United States, Donald Trump has amazed the pundits and blew away a field of Republic…

Future Headline: Disney and Google Partner to Buy 100 Auto Dealerships

Future Headline: Disney and Google Partner to Buy 100 Auto Dealerships

We know consolidation is part of auto retailing, but what will happen to our marketing strategies when big players with a powerful customer experience focu…

Life Lessons from Navy SEAL Training

Life Lessons from Navy SEAL Training

Few would dispute that training to become a Navy SEAL is one of the most rigorous and challenging processes in the world. Adm William H. McRaven recently …

Content is Not King if it’s Crap

Content is Not King if it’s Crap

Way back in 1996 Bill Gates said that “Content is King.”  His message: If you want to reach people on the Internet you don’t need to use banner ads,…

Digital Dealer 16 - Highlights to Make You a Super Salesperson or Manager

Digital Dealer 16 - Highlights to Make You a Super Salesperson or Manager

If you could not attend Digital Dealer 16 in Atlantic City this year, let me sum up what the attendees learned at this year’s event. Here are the main ti…

Why I Love Car Dealers

Why I Love Car Dealers

This is nothing new because anyone in auto retailing knows that auto dealers are very supportive of local community efforts and are the first ones to reach…

The All New iPhone 6 - Get it While It's Not in Stock

The All New iPhone 6 - Get it While It's Not in Stock

The brand new iPhone 6 is here and priced at only $299.  It has the latest technology, a rugged case, a zillion pixels and a processor that can guide a ro…

What Happens When Sleaze Meets Stupidity

What Happens When Sleaze Meets Stupidity

I just read this review on a dealership's website. It upset me at two levels. One, I'm wondering how could this salesperson sleep at night and Two, how st…

The Declining Value of Social Marketing

The Declining Value of Social Marketing

Excerpts from article on  iMedia Connection:   A recent study by NextStage sifted through input from 1,700 companies who used social market…

It's Not About Reviews

It's Not About Reviews

Empowered consumers are quickly finding out that bogus and filtered reviews on dealership websites confirm the impression of the shifty car dealer. Transp…

Industry Trainer, Rafi Hamid Acquires Partnership in AutoJini

Industry Trainer, Rafi Hamid Acquires Partnership in AutoJini

  Nationally recognized trainer Rafi Hamid, the owner of Dealers Technology Inc. has acquired ownership in AutoJini, one of the leading auto deale…

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