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Jared Hamilton
From: Jared Hamilton
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Mark Dubis

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The All New iPhone 6 - Get it While It's Not in Stock

The brand new iPhone 6 is here and priced at only $299.  It has the latest technology, a rugged case, a zillion pixels and a processor that can guide a rocket ship to the moon. I can sell you one right now for this price, but unfortunately a43bfac4391bc5a4f939e13cd216ea35.jpg?t=1we have none in inventory.  This sales price is only valid on units that do not exist.  Thanks and I look forward to your business.  

Does this make any sense?

I have been visiting Chrysler dealer websites this week and notice they are promoting on their home pages "The All New 2015 Chrysler 200."  

A nice vehicle that should sell well, but the issue is no inventory to look at on these dealer websites.  They have pricing and show the models and even have a button to View Inventory which naturally takes you to a page that says none of these vehicles in stock.  
Yes, I know that OEMs like to tout new vehicles far in advance of availability, but why not say "Coming Soon" on the photo so shoppers aren't frustrated when they click on the inventory button and see none in stock. And why even have the  view inventory button until there are units in stock? 

It appears to me Chryler is giving customers just one more reason to be upset at car dealers, even though we know the dealer doesn't control much of the OEM content on their own website  

Come on guys start putting yourself in the seat of the customer before doing what's convenient for you.  I've heard you get one change to make a first impression. Is this really the impression you want to make?  

The fix is simple: Put a coming soon tag on the images and remove the inventory buttons. 

 

Chris Halsey
This type of advanced selling is not new to the consumer. The home entertainment market has been taking DVD and Blu-Ray pre-orders of popular movies while they are still in theater. But here's the rub. You can test drive the movie by watching it in the theater before you commit to adding it to your entertainment center shelf. Most of the time the pre-orders are used as the catalyst to entice people to go to the theater and see it. What is being suggested here almost seems the reverse.
Dave Martinson
I will admit that I came here looking for that price on the iPhone 6. The marketing concept was successful.
Robert Karbaum
If Apple started taking orders for the iPhone 6 right now you would have people lining up around the block. If you have a product that people want, they will happily pay to wait a little longer.

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