Each year, the web becomes more and more dominated by social media. But with the rise of Facebook, Twitter, and the social web came a big question: Does social media affect search rankings?
The answer: Absolutely. If you’ve incorporated social media into your existing SEO strategy, you’re likely seeing better results than a competitor who has yet to realize the potential of social media and its impact on car dealerships.
But why is that? What causes social media activity to influence search engines and add authority to pages?
Social signals is a term used to describe the effect a page’s social media exposure has on its search engine rankings. When you share a link to your website on Facebook, Twitter, or Google Plus, you’re creating a social signal that tells Google and Bing “Hey, this content I just posted is interesting and/or informative. You should give it a little more authority in search results to make sure others get to see it too.”
Think of social signals the same way you think about SEO: the more high-quality links, the better. Because each time someone shares a link to your site on Facebook or Twitter, search engines are picking up on the fact that your content is interesting and your overall search engine authority will increase.
Apart from the natural clicks you’ll receive, and the rankings that come with increased social media exposure, social signals provide a number of other benefits to not only grow your site’s authority, but drive business as well:
In a way, social signals can be thought of as word of mouth. If one person is talking about something cool, it can spread quickly through word of mouth. It may not necessarily go “viral,” but it will reach the people who are interested in what’s being shared, and that’s what is important.
In order to properly incorporate social signals into your existing SEO strategy, you need to understand the mind of a social media user.
So ask yourself: How do I use social media?
If you’re checking up on the latest from friends and family or looking for interesting content, such as news and pictures, you’re right up there with the average Facebook user. If you’re interested in sharing links and information, you’re fitting in well with most Twitter users.
Now, in order for you to get the average Facebook or Twitter user to interact with your business and create a social signal, you have to post interesting content that’s relevant to your product or services.
Car dealerships are a great example of businesses that can generate incredible return through social media, as they have the ability to quickly build a following by posting pictures and links relevant to their particular dealership.
Whether that be a Chevrolet or Hyundai dealership, you can target car lovers, local residents, and car buyers by posting quality content that will illicit a response.
Car dealerships can no longer treat social media as the digital elephant in the room. It’s not an option if you want to in build search engine authority and increase brand awareness, it’s a must.
People spend more time than ever online using social media sites, and use it to not only interact with friends and family, but brands and local businesses as well. If you can take the time to craft a social media strategy to go along with your SEO strategy, you’ll find that there’s no limit to potential growth.
As part of the popular automotive podcast Auto Dealer Live, Wikimotive’s Erin and Amanda Ryan have started a weekly social media segment to inform car dealers of the latest social media trends and offer advice to dealerships just breaking into social media.
In this first episode, the pair talk about social signals! So if you want a fun, condensed introduction to social signals and the benefits of social media, check out the video below!